Taiwan gears up its cycle tourism

HONG KONG, 9 January 2018,  Taiwan Tourism Bureau announced, Monday, it is partnering with Fox Sports to launch a campaign to help tourists research and plan  cycling trips to Taiwan.

Having partnered with Taiwan Tourism Bureau on other projects this is the first time the US sports channel has orchestrated a digital campaign for the bureau focusing on cycling.

The Taiwan on Two Wheels website is now live (www.taiwanon2wheels.com) built by Fox Sports as the online hub to drive more cycle tourism to Taiwan.

It provides  all the information and tips including English-language bike routes, rental information and packing advice for avid cyclists to create a cycling vacation in Taiwan.

To spice up the presentation the website highlights an influencer programme curated by Fox Sports, featuring globally renowned celebrities conducting Taiwan cycle adventures. They include Miss Universe 2015 Pia Alonso Wurtzbach and renowned cyclist Owain Doull from Team Sky.

The stars and celebrities are seen on camera, exploring Taiwan by bike and showing tourists the astounding variety of cycle exploration on offer in the country.

The Tourism Bureau director general, Joe Chou said: “We’re encouraging everyone to come and explore Taiwan on two wheels; from pro cyclists to those who prefer to take it slow.”

Along with developing the Taiwan on Two Wheels website, FOX SPORTS is also partnering with the Taiwan Tourism Bureau to publicize the campaign and website via social channels such as Instagram. The campaign’s collective of influencers has a combined social media following of 18 million, further enabling the Taiwan Tourism Bureau to engage with potential visitors across the region, and worldwide.