YANGON, 19 January 2018: VIPs, media and travel industry leaders celebrated the recent launch of The Best of Myanmar a comprehensive and colourful book released by veteran publisher, Jaffee Yee, at an event at Chatrium Hotel Royal Lake Yangon.
Around 100 Myanmar tourism industry players and more than 15 media and bloggers attended the launch party at the hotel’s poolside.
Guest of honour was U Yan Win, chairman of the Myanmar Tourism Federation, who noted the book broke new ground in presenting Myanmar’s best and most valued attractions as well as including features that illustrated the diversity of the country’s culture and national arts.

Other prominent guests included: U Htay Aung, former minister of hotels & tourism; Antony Picon, vice-chairman of Colliers International Yangon; U Saw Lwin, a well-known orchid expert; Khin Aung Aye, Myanmar’s famed poet; Ma Thida, a well-known writer; Aung Min, art critic and documentary producer and Min Wae Aung, Myanmar’s highly acclaimed artist.
The book is now on sale at all major bookstores, hotel gift shops and airports nationwide in Myanmar, plus selected outlets in Bangkok and Chiang Mai.
Online sales outlets are currently being put in place that may include Amazon.com. Payment by PayPal is accepted by emailing: [email protected] and all sales in Thailand include free shipping by EMS post.