Cruise centre hires Kingsmen

SINGAPORE 9 January 2018 – Singapore Cruise Centre has appointed Kingsmen OoH-media Pte Ltd as its exclusive out-of-home media and advertising agency with effect 1 February 2018.

Kingsmen’s contract will cover media and advertising at SCC’s terminals at HarbourFront, Tanah Merah and Pasir Panjang.

SCC said Kingsmen’s appointment will enable it to use the latest digital technologies to reach out to and engage terminal users and also carry out integrated marketing programmes for its advertisers.

SCC CEO Christina Siaw said: “Advertising has evolved considerably over the past years from traditional advertising such as billboards, light boxes and other forms of static advertising to digital technology with experiential marketing techniques.

“We believe Kingsmen’s creative use of technology to deliver integrated media solutions to marketing campaigns, events and other media activities, will help

maximise our advertisers’ effectiveness in engaging their audience across our platforms.”

She  added that Kingsmen plans to deploy technologies such as augmented/virtual reality, sound domes, customised mobile applications and photo booths, which will be launched progressively to improve the aesthetic of advertisement displays at its premises.

Kingsmen will also combine marketing and media strategies with events that focuses not only on brand activation, interactive media, social media engagement, but also out-of-home assets such as LED screens, ambient network and transit bus network.

SCC operates the award-winning international cruise and regional ferry terminal at HarbourFront, as well as the domestic and regional ferry terminals at Pasir Panjang and Tanah Merah. Over 10 million passengers pass through its terminals annually.

SCC has won more than 25 awards, including prestigious international awards from reputable industry players, since it was established in 1991.