Star partners with plug and play

BEIJING, 18 December 2017 – Star Alliance has entered into a partnership with Plug and Play, the world’s largest start-up accelerator and innovation centre.

This will allow the airline alliance to identify relevant start-ups and accompany them throughout their idea gathering and development processes, as new products and technology for the travel ecosystem are created.

Based in Silicon Valley, Plug and Play not only supports existing start-ups financially, but also provides guidance and mentorship. Regarding travel and hospitality, Plug and Play’s mission is to discover, support and scale disruptive technologies that are defining the future in this field.

“Partnering with Plug and Play is an important step in our strategy of becoming digitally advanced and delivering seamless travel experiences”, said Star Alliance CEO Jeffrey Goh, “An early understanding of future technological and digital trends, coupled with the possibility to participate in the development at an initial stage, will ensure the long-term success of our new digital strategy.”

As Star Alliance transitions into its third decade, it is developing digital capabilities centrally, which can then be used by its member carriers to enhance their own products, with the aim of extending care to their regular customers even when they are travelling on other member carriers.