Cebu Pacific recruits Ipads

SINGAPORE, 19 December 2018: Cebu Pacific  is investing over PHP60 million per year (approximately USD1.2 million) over the next five years to implement digital platforms designed to make airport operations more efficient.

It starts with a software system that verifies passengers’ international travel documentation, via a real-time database of visa requirements for various countries, served by the airline.

CEB tapped specialist, Levarti Ltd, a global developer of web-based and mobile platforms for the airline industry, to install its MAX Suite of mobile and desktop applications.

Levarti’s MAX platform includes MAX Airport, which is designed to streamline check-in operations. Linked to the carrier’s internal systems, MAX Airport allows CEB terminal personnel to remotely check-in passengers, assign seats, facilitate payment for baggage and other ancillary services, and even print boarding passes.

The MAX Airport suite, installed on iPads, has been deployed at the Ninoy Aquino International Terminals 3 and 4.

In anticipation of a massive surge of holiday travel pre and post Christmas, all 36 other domestic destinations in the CEB network have already been equipped with the remote check-in devices.

“It is imperative we invest in technology and streamline processes to improve passenger throughput at check-in and lessen the pain points for our customers,” said, Cebu Pacific vice president for airport services, Michael Ivan Shau. “The remote check-in devices are designed so that passengers can complete check-in procedures without ever having to fall in line at the counters.”

In the coming months, CEB will integrate the rest of the Levarti MAX suite into its operations. These include MAX Ops, designed to better manage disrupted flights and assisting affected passengers and MAX Ramp, which delivers real-time airport, flight and operational information to all personnel and improves turn-around time.

Cebu Pacific has also tapped Dutch firm ICTS, which specializes in aviation security services, operating airport checkpoints, and verifying travel documents, to install its TravelDoc software. This allows passengers and check-in agents to check documentation and travel restrictions by the authorities in the transit or destination country.

The carrier set a PHP27 billion capital expenditure for 2017 (approximately USD536 million), the bulk of which was earmarked for fleet expansion.

From January to September 2017, CEB has flown 14.9 Million passengers on over 500 flights a week to 25 international and 37 domestic destinations.