Worldhotels appoints VP Americas.

SINGAPORE 2 November 2017: Worldhotels has appointed Alicia Dill as senior vice president, the Americas.

In her new role, Dill will be responsible for all sales, marketing, and revenue optimisation efforts for the company’s member hotels in North and South America.

She will report directly to Worldhotels’ chief executive officer Geoff Andrew.

Dill’s hiring comes at a time when Worldhotels plans to improve  services for its independent hotel members.

Efforts include beefing up the global sales force, adding new property sales development teams, a major rebranding project of Worldhotels and the design of a more robust loyalty platform.

“Worldhotels has identified the Americas as one of the primary engines for future development and Alicia’s background will greatly benefit our existing affiliates in the Americas, and help position the company for tremendous growth moving forward,” said Andrews.

“Our goal is to have more than 250 independent upscale and luxury hotels in the region within the next five years.”

Dill joins Worldhotels from the five-star Viceroy L’Ermitage Beverley Hills, where she led the sales and marketing team for the past seven years and served on its Executive Committee.

Prior to Viceroy, she spent eight years in various sales and marketing roles with Starwood Hotels and Resorts and Hilton Hotels.