ITB China builds partnership

SHANGHAI, 16 November 2017: ITB China and the China Tourism Association have confirmed a partnership to present marketing and promotional activities during the annual trade show.

It should beef up attendance by China’s  tour operators to ensure exhibitors can network and fill up their show appointment slots with decision makers from China’s outbound travel market.

The second edition of ITB China will take place, 16 to 18 May, in Shanghai focusing on the Chinese outbound travel market.

It is still too early to say if the show will become a major player in China, as there is considerable competition from other shows owned entirely by Chinese companies. But it has gleaned the support of the China Tourism Association, founded in 1986,  recognised as one of the largest industry associations for China’s travel and tourism industry.

It has more than 4,000 members. They represent a wide range of travel segments including hotels, destinations, OTAs, TMCs, tour operators, travel media and education institutions.

Commenting on CTA’s role the secretary general and vice president Rungang Zhang said: “CTA is the biggest travel and tourism industry association in the world’s second largest economy and we are delighted to again work with ITB China.”

CTA’s role is to create connections for the show with the Chinese travel industry through the partnership.

ITB China takes place annually focussing on the Chinese travel industry. It is an offshoot of ITB Berlin, recognised as one of the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries attend this event.

Every year in October for the last 10 years, Messe Berlin has successfully organised ITB Asia in Singapore. As the second show in Asia, ITB China, will take place in Shanghai, one of the leading industrial cities in China, and with a population of around 23 million one of world’s largest cities. In contrast to ITB Asia, which reflects tourism in Asia as a whole, ITB China focuses entirely on the Chinese travel market.