C&K survey: Babymooners decoded

MUMBAI, 10 November 2017: Beach holidays, a safe environment and excellent medical services are the top considerations for babymooners according to a survey conduced by Cox & Kings.

Commissioned by the world’s oldest tour company the survey, titled ‘Decoding the Babymoon Trend,’ attempted to understand a relatively new travel trend.

Babymoon is a term that refers to a brief vacation taken by would-be parents to relax or travel before the baby is born. Cox & Kings interviewed close to 1000 women comprising both pregnant women and new mothers.

The survey, conducted in metro cities including Mumbai, Delhi, Bangalore and Kolkata revealed that 82% of  pregnant women surveyed wished to go on a babymoon and the most preferred time was during the second trimester.

About 72% of the new mothers had opted for a babymoon during their pregnancy. ‘Relaxation’ being the primary reason for women to take a babymoon, they feel it offers a great window to have a child-free getaway.

Given a choice, 65% of women wish to take an international babymoon trip. The would-be mothers were quite clear about whom they wanted as the travel companion with 77% of them identifying their husbands only rather than the entire family.

‘Beach Destinations’ are the most preferred for 88% of the women as it offers leisure beach walks and scenic views. The topmost priorities for the couple, while planning the babymoon trip are safety, duration of travel and medical help.

Goa, Jodhpur, Maharashtra and Kerala have topped the list of most preferred domestic babymoon destinations, whereas Seychelles, Thailand, Dubai and Sri Lanka top the list of most preferred international destinations.

Cuisine remains one of the most important aspects of the vacation with 65% of the babymooners wanting to taste local food over carrying packaged food or taking a chef along.

The survey indicated that 97% of the respondents disapproved of an adventure travel-style trip. The majority of the pregnant travellers choose custom-made tours over group tours.

All-inclusive resorts are the favourite with 75% of the participants, feeling it is best to relax at one place. Hence multi-destination holidays are a strict no-no for the majority.

Close to 82% of the respondents said they would opt for a vacation spanning from five to seven  days with the rest opting for  five days or less. Irrespective of the location, 85% would consider travel insurance.

Cox & Kings tips for babymooners

  1. Consider the length of travel: Though your heart may call for a destination quite far away, it is advisable to opt for one close by.
  2. Medical help within reach: It is best to finalise the medical centre ,or hospital that you would go to at a particular destination if there is an emergency. Being prepared with enough logistical information will ease the process of seeking any medical help.
  3. Disease-free country: Check if any specific epidemic, disease or viral infection is plaguing the destination. It is best to avoid such places.
  4. Consult your doctor:  It is best to ask the doctor when you are ready with your base plan. Check if you can fly, if yes, what number of hours is your limit. It is best to avoid rough journeys on a bumpy road. Make sure, your vaccinations are all ticked.
  5. Protect that bump: While travelling, especially in cars or similar vehicles, make sure the seatbelt is comfortable. Avoid rough roads, or off-road trips. Fly if possible between domestic destinations.

Cox & Kings Ltd. (‘C&K’) is the oldest travel company in the world and also one of the leading leisure and education travel groups with operations in 22 countries across four continents.