AirAsia opens good pop-up stores

PHOTO: (2nd from Left) Mohammad Nazli Abdul Aziz, senior general manager, Commercial Services Malaysia Airports; (centre) Datuk Badlisham Ghazali, managing director of Malaysia Airports; (3rd from right) Yap Mun Ching, executive director of AirAsia Foundation; (4th from right) Datuk Kamarudin Meranun, executive chairman of AirAsia Berhad and Group CEO of AirAsia X with members of the media holding the Christmas GOOD Boxes in front of AirAsia Foundation ‘Destination: GOOD pop-up store@klia2’.

SEPANG, 20 November 2017; AirAsia Group, AirAsia Foundation has opened its first social enterprise pop-up shop at Kuala Lumpur  international airport 2.

Named ‘Destination: GOOD’, the store retails selected social enterprise gift items from around the region.

Opened as a joint collaboration with Malaysia Airports, Destination: GOOD pop-up@klia2 creates a shopping experience for travellers who are keen to source sustainable products.

The first shop of its kind carries over 200 products sourced from 25 ASEAN social enterprises. Items include organic produce, stationery, accessories and home décor.

Malaysian enterprises supplying products include Malaysian Unity of Cultures (MUOC), Bingka KL and Batik Boutique. From ASEAN, the store features products by Selaka Kotagede silversmiths from Indonesia, Rags2Riches artisans from the Philippines, Folkcharm weavers from Thailand and Zo Project paper-makers from Vietnam.

AirAsia Foundation executive director, Yap Mun Ching said: “Since 2012, we have awarded 19 grants for social enterprises to expand their businesses. While doing this, we realised that many of them needed help to reach new markets. With this partnership with Malaysia Airports, we are able to provide the social enterprises with an international platform, while jointly marking ASEAN’s 50th anniversary in a meaningful way.”