BANGKOK, 11 October 2017: ONYX Hospitality Group has sealed an agreement with UK-based YOO Hotels & Resorts to manage and develop the YOO Collection and Yoo2 hotel brands across Asia.
ONYX Hospitality Group role will be to introduce the two brands in key city and resort destinations in Asia.
The first YOO Asia hotels to be developed will be in Phuket and Bali, both scheduled to open in 2019.
ONYX Hospitality Group president & CEO, Douglas Martell said: “As we continue expanding the reach of the ONYX Hospitality Group and entering new market segments the partnership with YOO Hotels & Resorts will grow our footprint in the lifestyle hotels segment.”
YOO Group chairman John Hitchcox, said: “YOO Hotels and Resorts and ONYX Hospitality Group have created the perfect platform for the growth of the YOO brands across Asia Pacific.”
The YOO brand was created by property developer John Hitchcox and international designer Philippe Starck.
YOO Collection is positioned for the luxury hotel market while Yoo2, is an upscale lifestyle brand that touches on local influences, location and living space.