Loyal travel agents earn GTA gift points

SINGAPORE – 29 September 2017: GTA reports its G-Shop loyalty programme has recorded over USD52 million in revenue from participating travel agents in Asia in the last six months.

To sweeten the deal, registered G-Shop’s  travel agency users can maximize their rewards and earn three times G-Shop points with preferred hotel partners under GTAs partner programmes.

To date, more than 2,000 agents have already made redemptions on the points they  earned so far in 2017.

Rewards under the G-Shop loyalty programme cover electronics, dining and shopping vouchers — giving travel agents flexibility on the products they can redeem through points earned.

Electronic gift cards made up 60% of redemptions last year and GTA says it will continue to expand the variety to meet the growing demand.

GTA’s vice president of sales for Asia, Chua Hui Wan, said it was key element to recognise and appreciate the loyalty that travel agents have continued to show GTA throughout the years.

She added, “G-Shop is more than just a loyalty programme. We will be introducing additional features in the near future to better acknowledge the hard work and support from our travel agents.”

“More suppliers are placing priority on rate parity where they seek consistent rates on all distribution channels. Therefore, it is crucial for online B2B wholesalers like GTA to have an effective loyalty programme in order to reward travel consultants for their proactive efforts,” said GTA’s Head of Sales for Japan Tatsuo Masumoto.

For travel agents keen to maximise their G-Shop points, GTA has collaborated with over 550 partners, worldwide, to offer its three times bonus G-Shop point campaign. Agents need to register on G-Shop to start earning bonus under this initiative.

An online tour company, GTA provides ground travel products and services for fully independent travel. As well as its XML, booking sites –  GTA retail, TravelCube and Travel Bound, and GTA wholesale – process over 21,000 bookings daily.