ITE gains stature in regional market

HO CHI MINH CITY, 11 September 2017: ITE-HCMC has affirmed its position as one of the region’s leading travel trade shows that will draw more tourists to visit Vietnam.

Speaking at the Gala Dinner, at ITE late last week, Minister of Culture, Sport and Tourism, Nguyen Ngoc Thien, said the event was recognised as a leading professional forum for tourism management agencies, tourism enterprises at home and overseas to meet, exchange and conduct business discussions.

“Through the framework of the expo, visitors have the opportunity to learn about the people, history, culture and destinations of all countries in the region,” he said.

He was mainly referring to Cambodia, Laos, Myanmar and Vietnam that make up the CLMV block of countries that are also members of the six-country Mekong Region. The other two members of the Mekong Region are China and Thailand.

Thailand has been invited to participate in the CLMV to extend the scope and tap the potential of Thailand’s 32 million tourists to book holidays to neighbouring countries.

The 13th ITE Expo was flagged the “largest trade show in the Mekong Region based on an attendance of 700  travel company visitors,  300 booths (a 15% increase over 2016) and 300 hosted buyers from 40 countries.

However, ITE is particularly strong in presenting the travel content of the four CLMV countries and attracts tour operators who specialise in one the countries or are seeking ways to offer more multi-destination trips for all four countries.

Twenty five countries also had booths to promote their travel products to consumers who were allowed to enter the show  during the last two days.

Minister of Culture, Sports and Tourism Nguyen Ngoc Thien attended the opening gala dinner of the 13th International Travel Expo – Ho Chi Minh City 2017 (ITE – HCMC 2017) and Gala Dinner at the GEM Convention Centre, Ho Chi Minh City.

The highlight of the gala dinner was a cultural presentation featuring 54 ethnic groups from Vietnam.