Bed and internet replaces B&B.

BANGKOK, 11 September 2017: AccorHotels’ latest research underscores what we have always suspected; a good internet connection tops the clicked boxes when we make a holiday choice. did its homework on what makes for a great holiday, assisted by the research institute GFK*.

There were no surprises concerning the internet’s crucial importance to holiday success, but the responses to the question “who is the best travel companion raised a few eyebrows.

A good, free internet connection topped the list for 47% of people surveyed. It is likely to be what they would miss the most when they are far away from home. This is especially true in the 18 to 24 age bracket, with 54%, compared with 40% of people age 50 to 65.

Preferred travel companions obviously remain spouses, children and friends. But here is the surprise. The study indicated that 19% of travellers consider their favourite travel companion to be none other than themselves.

For example, 25% of Germans, Americans and Indians surveyed said they prefer to go away on their own.

Me, my Internet connection and nothing else? Once again, the generation gap is significant with a higher number of young travellers, age 18 to 24, preferring their own company when away.

Meanwhile, travelling colleagues and bosses only found favour with Chinese travellers, with 40% saying they would travel with work colleagues and  48% were prepared to join their boss for a vacation.

Last, but not least, 38% of respondents also said that their bed and pillows were what they missed the most when they were away, which was almost as many as those who said they missed friends and family the most (40%).

In a nutshell, it tells us that fast internet, a comfy bed and for some the solitude of their own company makes for a really great holiday.

*Online study conducted by, assisted by the research institute © GfK 2017 with 5,939 men and women aged between 18 and 65 who have spent at least one night in a paying establishment (hotel, guesthouse, Bed & Breakfast, etc.) over the past 12 months.

Study conducted between April 27 and May 11, 2017 in France, the UK, Germany, USA, UAE, Argentina, Brazil, China, India and Australia).