Sanya rolls out roadshows, campaign

SANYA, CHINA, 3 August 2017: A tourism promotion for Sanya was held last week in Jakarta Indonesia to attract tours to the coastal tourism resort city in south China.

Organised by the municipal government of Sanya, China, the campaign included a roadshow and business networking with 150 travel industry experts who sell and market outbound travel from Indonesia.

Sanya’s government highlighted the strong growth in international arrivals, fuelled by the growing awareness of Sanya’s scenic spots.

They include Tianya Haijiao (a world-famous seaside scenic area), Wuzhizhou Island, West Island, Yalong Bay and the Tropical Paradise Forest Park.

There has been a substantial growth in food tours, weddings, golf tours, and traditional Chinese medicine therapy tours.

“Sanya aims to become a top tourism destination with its natural beauty and varied culturally themed projects,” said Sanya People’s Association honorary president, Deng Zhong. “We hope to attract more overseas visitors to travel, work and live in the city, and more investors to explore new investment opportunities as well.”

Last year, approximately 1.4 million Chinese tourists visited Indonesia, increasing 8% year-on-year. China has become the top tourist market for Indonesia and the sixth favourite travel destination for Chinese tourists.

Indonesia’s Sriwijaya Air launched three new routes recently from Jakarta to Haikou, Nanning, and from Denpasar (Bali) to Nanning.

Sanya forecasts it will double the number of international passengers to 1 million in 2017. The air distance from Haikou to Sanya is 218 km (135 miles).

Similar road shows promoting Sanya will be held Thailand, Malaysia, Kazakhstan, Russia, the United Kingdom, Germany, Singapore and India. The next events will be held in Russia and Kazakhstan from 6 to 11 August.

Sanya is located at the southernmost point of China’s Hainan island. It is an international coastal destination that claims to be China’s top tropical seaside vacation destination.

(Source: PRnewswire, InfoQuest)