ITB Asia explores AI influence on travel

SINGAPORE 31 August 2017:  The role of artificial intelligence will gain an airing during ITB Asia Keynotes with presentations from Google and IBM.

ITB Asia, Messe Berlin (Singapore) announced the theme “The Future of Travel”, for this year’s trade show opening 25 October.

IBM and Google will present some of the latest trends in Artificial Intelligence (AI) including the impact, use and benefits it will have on the travel industry.


Keynote addresses will be delivered by IBM vice president of industrial and distribution sector Asia Pacific, Tony Menezes and Google’s managing director of advertising and marketing, Rob Torres.

Menezes will open the kenote session, 0900, 25 October,  outlining opportunities to fundamentally transform the travel industry with cognitive technology, and how IBM is making travel experiences more relevant through solutions based on IBM Watson.

Torres will be speaking about how consumer expectations for seamless, assistive experiences in travel are higher than ever before.

He will share how the Google travel team is leveraging new digital trends and machine learning to build more immersive experiences for users across the travel journey. Google’s suite of travel products includes Google Flights, Google Hotel Ads, Destinations on Google, and Google Trips.

“Artificial intelligence is making real waves in the travel industry and changing the way business is done… This year, we felt it was timely to have two influential experts in AI share their knowledge and insights, said Messe Berlin (Singapore) and ITB Asia, executive director Katrina Leung.

ITB Asia 2017 is expected to top the success of ITB Asia in 2016, where almost 900 buyers attended the show, leading to a 1:1 ratio between exhibitors and buyers.

TTB Asia claims that over 50% of buyers signed deals with exhibitors after the event. 43% of attending buyers had purchasing power of USD 500,000 –to USD1 million and 85.7% of attending buyers were direct decision makers.

For more information on ITB Asia 2017, visit

ITB Asia 2017 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, from 25 – 27 October. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau.

(Source; ITB Asia)