SEPANG, 10 August 2017: AirAsia snapped up the best Asean marketing campaign at the Asean Tourism Association (ASEANTA) Awards for Excellence, Tuesday.
AirAsia’s “Think ASEAN, Think AirAsia” campaign was named Best ASEAN Marketing and Promotional Campaign at the 30th ASEANTA Awards for Excellence hosted at the Borobudur Hotel in Jakarta last night.
The awards coincided with same-day celebrations to mark the founding of ASEAN, 50 years.
The campaign, which ran from 8 to 14 August 2016 in conjunction with ASEAN Day, featured a photo book and dedicated posts of must-see places in ASEAN on social media and the airline’s Travel 3sixty digital platform, highlights of AirAsia’s Asean-inspired inflight menu and a YouTube video series on things to do and food to eat in each ASEAN country – all supported by a promotional fare from as low as MYR10 to all ASEAN countries.
The Best Asean Marketing and Promotional Campaign award recognises promotional or marketing campaigns made by any entity within or outside the region that effectively increases the awareness of ASEAN as a single destination.
The award was presented by Indonesian Tourism Minister, Arief Yahya, to AirAsia Group CEO for Indonesia Dendy Kurniawan, who accepted it on behalf of AirAsia Group.
The annual ASEANTA Awards for Excellence recognise Asean individuals or organisations that have contributed to the development and promotion of ASEAN tourism products.
A total of six categories were contested, which also included Best ASEAN Travel Article, Best ASEAN Tourism Photo, Best ASEAN New Tourism Attraction, Best ASEAN Airline Programme and Best ASEAN Cultural Preservation Effort.
AirAsia flies direct services to destinations in all 10 ASEAN countries and has operations in Malaysia, Thailand, Indonesia and the Philippines, as well as India.