FareNabber nabs bookings

SINGAPORE, 4 July 2017: Sabre Corporation launched its new FareNabber API, last week, at Sabre’s TTX innovation conference in Las Vegas.

It will help to empower travel companies to create a smarter, more personalised experience for consumers when shopping for airfares.

In a world where technology is regularly used to automate and simplify common tasks, consumers expect the same experience when shopping for travel.

Today’s travellers want to shop for airfares in new ways. They want to define their preferred trip criteria and be alerted when options that meet their needs become available – rather than spend valuable time monitoring flight options to find the best deal.

The newest API in Sabre’s platform, FareNabber gives developers, online  and traditional travel agents the ability to offer travellers the flight options through automated searches.

The problem for Sabre is that travel consumers are already comparing fares and checking out options without any outside help from travel agencies. The product needs to have a clearer application for consumers.

The app allows travel agents to display flight listings faster while enabling more bookings by automatically searching and identifying flight options based on customer preference.

This allows them to alert their travel customers of preferred flights by selecting their preferences such as origin and destination, number of passengers, date flexibility and preferred airlines.

“Today, the traveller is at the centre of our ecosystem, and the perfect flight is at the core of the travel experience,” said Sabre Travel Network president, Wade Jones. “FareNabber empowers the world’s leading OTAs, developers and travel companies to take air fare shopping to the next level through the combined power of data and technology.”

What Sabre is not saying is that the travel consumers are taking command of their own shopping for air fares that ultimately by-passes agents. The question is will this app be available to consumers so they can book and control their travel experience.

Sabre’s new API may arm travel companies with tools to enhance the shopping experience but have tech-savvy customers moved on to book their air fares directly?