Marriott merges loyalty programmes

SINGAPORE, 6 June 2017: Marriott International has launched a new Club Marriott, that merges Club Marriott, Eat Drink & More, and Star Privilege into a single paid membership programme in Asia Pacific.

The newly combined Club Marriott will provide members with more choices  whenever they dine out in their hometowns, or visit one of the 200 participating hotels across 15 brands in 13 countries across the region.

“With the new portfolio of brands under Marriott International, loyalty is the key driving force that will allow us to cut through the competition,” said Marriott International, Asia Pacific chief sales & marketing officer Peggy Fang Roe.

Members can enjoy 20% off F&B and best available room rates at all participating hotels in Asia Pacific. Even when members are not travelling, they may continue to benefit from room privileges such as complimentary stays, upgrades, and spa, fitness and wellness vouchers.

The new membership programme rolled out first in key locations in Australia, New Zealand, Fiji, New Caledonia and Samoa, currently involving 25 hotels.

Following the launch in the Pacific, it will be rolled out in the rest of the Asia Pacific region starting in Mainland China, Hong Kong, Macau, Singapore, Malaysia, Vietnam, Guam, Indonesia, India, Japan, and Korea throughout July, August and September.

The Philippines will be launching the programme in November and finally Thailand by December this year. The loyalty programme as 200,000 members.