Thailand romances tourism

BANGKOK, 29 May 2017: Tourism Authority of Thailand is pushing wedding and honeymoon to encourage more high-end travellers to visit Thailand and particularly Chiang Mai.

TAT’s East Asian Region director, Runjuan Thongrut, said as Chiang Mai was awarded the Best Honeymoon Destination in 2016 from Ctrip.com, the largest online travel agent in China, the strategy is now to promote Chiang Mai to the weddings sector across Asia.

Chiang Mai will also be the host its upcoming B2B event Thailand Travel Mart Plus 2017 in mid-June for the second year in a row. Weddings and honeymoons have been  highlighted at recent editions of the TTM even though most of the TTM buyers are traditional tour operators who are not directly involved in the wedding market that is usually managed by specialised agencies or individuals.

TAT has recently hosted honeymoon trips for six celebrity couples from China under its 4th Romance in Thailand project.

Taking place from 17 to 23 May, the hosted couples enjoyed northern Thai experiences packaged to promote romantic activities in Chiang Mai and boost the province’s standing as a honeymoon destination.

Under the theme, “Amazing Romance in Thailand 5.20 @ Chiang Mai”, the six couples experienced spa treatments, afternoon tea, merit-making in local temples, elephant bathing, and Thai cooking lessons.

Members of the Chinese media were also invited to experience the same activities undertaken by the so-called celebrity couples and report on their observations via online publications and social media channels.

“Chiang Mai is one of Thailand’s most romantic destinations so we’d like guests on this trip to inspire other Chinese couples to choose the North for their honeymoons.”

The “Amazing Romance in Thailand 5.20 @ Chiang Mai”, was named after 20 May, which is celebrated as the day of love in China. This tradition comes from the fact that the pronunciation of the date 5.20 (the fifth month and 20th day) sounds like the Chinese pronunciation of “I love you.”

On 20 May the hosted couples came together for a romantic Lanna Dinner at the 137 Pillars House Hotel Chiang Mai, one of the most expensive small hotels in the northern city. (Cheapest rate during TTM is THB9,000 a night plus service and tax)

The TAT director added: “We want the “Amazing Romance in Thailand 5.20 @ Chiang Mai” to help spread awareness of the romantic side of Chiang Mai to over 5 million potential Chinese travellers, and to encourage quality Chinese tourists to make Thailand their honeymoon destination and help increase sales of honeymoon packages among Chinese travellers.”

In 2017, TAT expects the country to welcome more than 9 million visitors from China and generate some THB570 billion for the Thai tourism industry. Of these, TAT anticipates about 2,000 honeymoon couples will visit Thailand with an average trip expenditure of around THB80,000. It  will generate THB200 million for the economy. The revenue estimate cannot be independently confirmed.

TAT also organised post-event familiarisation tours for overseas wedding planners attending the 4th Annual Destination Wedding Planners Congress 2017 (DWP Congress 2017) last month.

TAT governor, Yuthasak Supasorn, said: “Hosting of the DWP Congress 2017 has provided an opportunity for Thailand to enhance our profile as a preferred wedding destination for couples from around the world.”

“Global wedding planners have had the chance to learn more of Thailand’s plethora of wedding facilities and romantic settings as well as to meet and discuss business prospects with Thai tourism and wedding operators at the Congress. They have also had the opportunity to experience first-hand the wide variety of wedding products and services available in some major Thai destinations, including Phuket, Chiang Mai and Ko Samui.”

Tourism and Sports of Thailand Minister Kobkarn Wattanavrangkul said the Royal Thai Government recognised the importance of the wedding and honeymoon segment as being one of the top generators of tourism revenue, and aimed to develop Thailand as the hub of wedding and romance in the heart of the thriving ASEAN region.

“Our Thai hospitality and services can make any dream wedding even more memorable while our Amazing Thai Taste is one of our strengths for a wedding reception. We can offer various styles of food, from international cuisine to authentic Thai dishes or from tasty Thai local food to Michelin-star standards and by internationally well-known chefs. Also, there are many honeymoon packages designed to match the once-in-a-lifetime experience in Thailand.”

Thailand has long been a hotspot for tourism, and in recent times has gained popularity as a venue for destination weddings and romance travel. In a report generated by QnA International at the end of the 3rd DWP Congress in Florence in 2016, Thailand was frequently cited as a preferred or emerging destination of choice for clients from Europe, Africa, the Middle East, and Australasia.

(Source: Tourism Authority of Thailand)

2 COMMENTS

  1. TAT has done this since many decades. All tourism product promotions are not that different, but depending on different timing and marketing emphasis, such as world trendin, thenTAT picks up from the momentum to create stronger promotions based on consumer demand and trends.

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