BANGKOK, 25 May 2017: Competitive pricing and unbundled offers provide the traveller with more choices and flexibility than ever making it more difficult for airlines to build loyalty.
Amadeus is pitching its OPEN technology at airlines saying it will help them stand out in a crowded market and generate substantial revenues.
flydubai is the latest airline to sign up for “OPEN” to develop its loyalty programme.
“OPEN, flydubai’s new rewards programme, is simple and straightforward. Our rewards programme gives our members the ability to earn points easily, spend points at any time, flexibility on how they pay and can earn points together,” said Nahed Al Kheily, Vice President of Ancillary Revenue at flydubai.
From a traveller’s perspective – a key part of the proposition from the OPEN programme includes keeping things simple. Rather than complex mileage charts or sector maps to work out earned points, programme members earn at least 1 OPEN reward point for every USD1 spent (excluding tax & fees).
This means members earn reward points with every flight, and they can redeem them for flights on any day, to any destination. Travellers can team up with family and friends to pool points, and the programme also includes a co-branded credit card through a partnership with Dubai Islamic Bank.
Amadeus Loyalty Management is an end-to-end dedicated airline loyalty solution that empowers over 35 airlines to leverage their loyalty programmes to unlock revenues, enhance brand commitment and increase customer loyalty.