ATTA plans big presence at TTM

BANGKOK, 4 May 2017: Association of Thai Travel Agents will join the forthcoming B2B international event, Thailand Travel Mart Plus 2017, to be hosted 14 to 16 June in Chiang Mai.

ATTA’s vice president, Virat Chatturaputpitak, said attending TTM+2017 this year is the first activity for the association’s new committee to raise its profile and support its members.

“TTM is the country’s most important event for inbound tourism organising annually… it’s a priority for us,” he said.

This year, the event is being held for the second time in Chiang Mai and should draw a record number of international buyer and strong support from sellers in Thailand and the Mekong region.

The ATTA pavilion will have spaces for 10 booths covering 90 sqm for 20 companies, he said.

“It is a good opportunity for tour operators to meet international buyers not only from Europe, but also from the United States, China, India and Asia.”

The event is billed as a cost saver for tourism operators particularly new players and SME companies that would not be able to justify the cost of attending fairs such as World Travel Mart and ITB Berlin, the vice president added.

TTM+2016 attracted 342 sellers and 345 buyers from 56 countries including over 100 travel trade media.

Of the overall buyers, 154 (44.63%) were first-timers and 191 (55.36%) were repeaters. The buyers came from Europe, Africa and the Middle East (135), Americas (21), East Asia (61), ASEAN (69), domestic (29) and on-site buyers (30). Another 115 trade visitors also participated in the event—France (99), China (nine), India (six) and Singapore (one).

92% of buyers last year said they were satisfied with the TTM+ 2016. They felt the shift to Chiang Mai was a good move and helped them to gain new experiences and the opportunity to touch the way of life, culture, tradition and tourism services in the northern city and its surrounding areas. Bangkok has hosted the TTM for 15 years without a move.

The move to Chiang Mai was prompted by a government policy to spread tourism benefits around the country rather than focus entirely on prosperous gateway destinations.

More than 90% of buyers at last year’s TTM said they were satisfied with the management and organisation of the event as well as the information provided and the warm welcome. Nearly 90% of buyers intend to participate in the TTM+ 2017.

The number of sellers totaled 342. Of that, 98 sellers were first-time participants (28.64%) and 244 repeaters (71.35%).

Sellers were largely satisfied with the diversity of buyers and the opportunity to tap new customer segments. 73% were satisfied with the overall management and good hospitality. They identified clear benefits from attending TTM+ in terms of expanding their know-how, building confidence in tapping international markets, and gaining new business opportunities. 70% of sellers said they intended to participate in TTM+ 2017.