NEEDHAM, MASS, US, 26 April 2017: TripAdvisor launched its first-ever mobile Check-Index, Tuesday, that reveals travellers’ and locals’ most frequented hotels, restaurants and attractions in major world tourism destinations.
The study was based TripAdvisor’s massive databank of mobile check-in information.
“Our mobile Check-Index shows the points of interest where consumers are voting with their feet and actually spending their time,” said TripAdvisor vice president of product, consumer experience Jeff Chow. “It’s interesting to see how in some cities travellers and locals are drawn to the same things to do or places to eat, while in others you see distinct differences in their preferences.”
To glean these insights, TripAdvisor studied check-ins via smartphone GPS and motion sensors to predict when and where anonymous users are visiting a spot or if they are just passing by.
Analysis of foot traffic in the highlighted cities reveals specific trends.
Travellers and locals both tend to have good taste, generally choosing highly rated points of interest
Many travellers and locals are drawn to the same tasty eateries, with crossover is several cities studied.
The most frequented chain restaurants in these select cities are Starbucks, McDonald’s and Hard Rock Café.
Travellers are drawn to major tourist attractions, whereas locals often find alternative things to do.
Points of Interest with the Greatest Number of Visits: Travellers vs Locals