Tourico measure Middle East growth

DUBAI, 25 April 2017: Tourico Holidays reports inbound hotel room nights to the Middle East have increased by 112% year-over-year in 2017.

Outbound travel from the market is on the rise, as well.  Hotel room nights sold from the Middle East are pacing at an increase of 138% through to the end of 2017 – meaning future hotel reservations through the end of the year have more than doubled compared to the same time in 2016.

Travel from China is a driving force in the market’s inbound hotel industry success. Tourico reports a sharp increase in Chinese travel to the Middle East, marked by a 60% surge in hotel room nights booked so far in 2017.  Additionally, The US has increased its hotel room nights to the Middle East by 12% year-over-year, while Germany (+21% YOY), Canada (+8% YOY), and South American countries (+9% YOY) have also been key contributors to the growth.

“Over the past several years, it has become obvious that  the Middle Eastern hotel industry is booming,” said Ala Andriuta, the Product Director of the Middle East for Tourico Holidays.  “Hotel room nights are up, key source markets such as China and the US continue to increase their demand for the region, hotel cancellation rates are down 45% in 2017, and Middle Easterners are booking more hotel nights than ever.”

Tourico has increased its partner portfolio by over 40% adding distribution clients like Al Tayyar Travel Group in Saudi Arabia, Atlas Travels in Turkey, and Satguru Travel in Dubai.

The company has also just partnered with key supplier Address Hotels + Resorts, a globally recognized luxury lifestyle brand in Dubai. Tourico will now work with Address Hotels + Resorts to sell rooms at its award-winning properties, Address Dubai Mall, Address Dubai Marina, Address Montgomerie, Address Boulevard and Palace Downtown.

Year-over-year bookings of pre-purchased hotel rooms, or “Exclusive Deals”, have increased by more than 150%  in the Middle East in 2017, as well. Over 20 years ago, Tourico pioneered the practice of purchasing room blocks on a massive scale, and today, the strategy is a key component to the company’s growth in the Middle East market.

“Adding local employees and a full sales force in Dubai has allowed us to increase our Middle East partner portfolio, but it’s also been vital in supporting those partners and ensuring we’re developing close, longstanding relationships,” said Sham Ganiwalla, the Regional Director of Sales in the Middle East for Tourico Holidays.