More travellers ready to go green

AMSTERDAM, 20 April 2017: To mark Earth Day, 22 April, Booking.com, has released findings from its global Sustainable Travel Report that indicate more travellers are prepared to book green travel products and services.

In a year that the United Nation’s has designated as  International Year of Sustainable Tourism for Development, this new research points to some promising signs when it comes to eco-considerations weighed by both travellers and accommodation providers.

It notes that the number of travellers staying in an eco-friendly or ‘green’ accommodation at least once could double this year with 65% of global travellers expressing this intention versus 34% who stayed in a green property or more in 2016.

“Just as where we stay on holiday plays a pivotal role in the enjoyment of our trip, so it also plays an increasingly important role in helping people to travel sustainably,” commented Booking.com chief marketing officer, Pepijn Rijvers. “Whether by serving locally grown food, using or selling local crafts, conserving water and energy, recycling or connecting guests with the local community, accommodation (providers) today are working on a range of sustainability efforts and it’s heartening to see travellers so keen to explore and embrace these.”

“Since adding eco-based interests and destination endorsements to our Passion Search tool at Booking.com, we’ve also seen a growing number of endorsements left by travellers, so the sustainable appetite is there.”

To read the full release, visit https://globalnews.booking.com/bookingcom-reveals-2017-sustainable-travel-intentions-goals-and-considerations/.

(Source: PRnewswire/ Booking.com)