Abu Dhabi to host PATA event 2018

BANGKOK, 12 April 2017: The PATA Adventure Travel and Responsible Tourism Conference and Mart 2018 will take place in Al Ain, Abu Dhabi, United Arab Emirates (UAE).

Dates have yet to be finalised but the event is usually hosted in February.

It will mark the first time that the PATA Adventure Travel and Responsible Tourism Conference and Mart has gone outside the Asia Pacific region.

The three-day niche event including conference and travel mart components. It brings together public and private sector tourism professionals involved in adventure travel and responsible tourism.

“This is a fantastic opportunity for PATA members and for the adventure travel sector at large. Al Ain is a truly fascinating destination with a wealth of culture, heritage and opportunities for adventure travel,” said PATA CEO Mario Hardy.

Commenting on the selection of Al Ain to host the event, Abu Dhabi Tourism & Culture Authority director general, Saif Saeed Ghobash, said: “Abu Dhabi has experienced significant growth in arrivals from countries within the PATA region in recent years, especially from India and China, and since joining the association we have been working with PATA members to place greater emphasis on seeding growth in visitor arrivals from these priority source markets.”

Al Ain is known as the heritage heartland of the Emirate of Abu Dhabi. The city has become an increasingly popular business events destination, boasting 18 hotels and hotel apartments with over 2,000 rooms and dedicated facilities at the Al Ain Convention Centre.

Located at an important historical crossroads of trade, different locations in Al Ain are now classified by UNESCO as World Heritage Sites, including its six oases and the archaeological sites of Hafeet, Hili and Bida bint Saud. Al Ain oasis – with its cool, shady walkways and a 3,000-year-old falaj irrigation system – is the first component of the UNESCO World Heritage site to open to the public.

For more information or to register for the event, please email ATRTCM@PATA.org.