ITB Berlin declares full house

BERLIN, 8 March 2017: ITB Berlin opens today with all 26 halls fully booked, according to show owner, Messe Berlin.

The world’s largest travel trade show opens with around 10,000 exhibitors from 184 countries and regions.

Botswana, the official partner country, sets the tone with an opening call to embrace sustainable tourism.

ITB Berlin Convention features key topics such as ‘Safety & Security’ and ’Artificial Intelligence’ on opening day and the trade halls welcome the Launch of ‘Medical Tourism’, a new segment at the show

2017 is also a banner year for Messe Berlin, which will debut ITB China in Shanghai in May.

Over four days, conferences on the sidelines of the trade fair will debate controversial issues that face the global travel industry.

But they will be just a small proportion of the thousands of trade visitors who attend the world’s largest trade show to drum up business.

Once again, the 26 halls on the Berlin Exhibition Grounds are fully booked. Over the course of five days more than 10,000 companies from 184 countries will be represented on 1,092 stands covering 160,000 square metres.

Messe Berlin GmbH chief executive officer, Christian Göke commented: “As the world’s most important gathering place for the tourism industry ITB Berlin above all brings people together. A million face-to-face meetings at ITB Berlin will do one thing in particular, and that is build trust, trust on which we increasingly depend in our business dealings, in a digitalised and globalised world that has become more and more difficult to understand.”

Over 80% of our exhibitors are from overseas. They view ITB as the must-visit event to make contacts that will grow their business through to 2018, while national tourist offices, worldwide, gather here to make image building appearances and announcements targeting a travel trade audience.

This year at ITB Berlin, for the first time the important growth segment of medical tourism will receive its own platform. Medical service providers, hotels and destinations are exhibiting their products and services In the Medical Tourism Pavilion in Hall 3.2.

At the 51st ITB Berlin exhibitor demand for floor space is as high as ever.

Turkey suffering a massive decline in tourist arrivals last year, is represented in its own hall again.

Regardless of India’s current economic crisis exhibitors from the sub-continent are participating in Hall 5.2b, which once again is fully booked.

Hall 26, featuring Asia, is fully booked again with waiting lists. Exhibitors from Indonesia are occupying more space. HanaTour, one of Korea’s largest tour operators, will be represented on its own stand and for the first time.

The stands of Caissa Travel Management, Beijing Nimbus Travel, China Inbound and the Dossen Hotel Group from China are adding to the range of products displayed by one of Asia’s leading growth markets in tourism.

The growth potential of Middle Eastern countries is reflected at ITB Berlin. A total of 32 major exhibitors from the Middle East will be represented at ITB Berlin.

The United Arab Emirates and Qatar Airways on an area of 3,380 square metres as well as Saudi Arabia on more than 300 square metres are occupying larger stands than in 2016.

The displays of the USA have expanded by 100 square metres. This year, Australia is also represented on a larger stand, and its neighbour New Zealand is appearing individually with its services and new products in Hall 5.2a.

In Hall 9 this year, hotels expanded their presence, including larger stands of Hyatt Hotels & Resorts, Hilton, Accor Hotels, Jin Jiang International and Expedia. Deutsche Hotel & Resort Holding is a newcomer this year in Hall 9.

ITB goes China

This year, ITB Berlin is again organising the ITB Chinese Night, a networking event, to give interested visitors better access to the Chinese travel market. As a global brand ITB Berlin has become a household name beyond national borders. With the opening of ITB China from 10 to 12 May 2017 in Shanghai ITB Berlin will continue to build on and strengthen its market position in Asia.

ITB Berlin 2017 is taking place from Wednesday to Sunday, 8 to 12 March.

In 2016 a total of 10,000 companies and organisations from 187 countries exhibited their products and services to around 180,000 visitors, who included 120,000 trade visitors.