India’s OTM breaks records

MUMBAI, 2 March 2017: Over 10,000 trade visitors attended the three-day OTM trade show held in Mumbai, 21 to 23 February, Fairfest, the show organiser, in its a post-event review.

Exhibitors from a record number of 60 countries showcased their destinations at the show that focuses on outbound travel from India.

Hosted at the Bombay Convention & Exhibition Centre, the organisers concluded the event was now the largest trade show hosted in the country.

The attendance breakdown included 1,134 travel enterprises including national and state tourism organisations, hotels, airlines and destination marketing companies.

Over 10,000 travel trade visitors attended the show in addition to more than 500 buyers from travel trade and corporate sectors, who had qualified for special hosting privileges.

International buyers from countries like Kuwait, New Zealand, Philippines, Russia and Thailand were also extended similar hosting hospitality.

First-time exhibitors  at OTM included Bahrain, Cambodia, Cyprus, Greece, and Ho Chi Minh City.

Mumbai is the largest source market for leisure and MICE travel in India. Including neighouring region the country’s financial capital accounts for some 60% of the outbound travel booked in India.

A brand-new addition at OTM 2017 was the co-located BLTM – Business & Luxury Travel Mart, where qualified hosted buyers met  sellers by pre-appointment.

Indian citizens whether travelling abroad or within the country represent one of the fastest growing markets for leisure as well as business travel. According to the data published by India’s Ministry of Tourism, 20.38 million Indians booked foreign trips  in 2015 (11.1% higher than 2014). The number of domestic trips within India was a whopping 1,432 million (11.6% higher than in 2014).

In contrast, the number of foreign tourist arrivals was 8.03 million (4.05% higher than in 2014). OTM caters to all three market segments — outbound, domestic and inbound.

UNWTO estimates the number of Indian outbound travellers will grow to approximately 50 million in 2020, contributing USD28 billion in expenditure.

OTM 2017 was supported by Pacific Asia Travel Association (PATA), Travel Agents Association of India (TAAI), Outbound Tour Operators Association of India (OTOAI), Indian Association of Tour Operators (IATO), Association of Domestic Tour Operators of India (ADTOI), Travel Agents Federation of India (TAFI), Network of Indian MICE Agents (NIMA), IATA Agents Association of India (IAAI), Maharashtra Tour Operators Association (MTOA), Travel Agents Association of Pune (TAAP), Travel Agents Association of Nashik (TAAN), South Gujarat Association of Travel Agents (SATA), SKAL International, and Enterprising Travel Agent’s Association (ETAA).

Established in 1989, Fairfest was the first company to organise travel marts.

Fairfest Media Ltd, chairman and CEO, Sanjiv Agarwal, said: “We have seen growth and consolidation of our lead as the largest travel fair organiser in exhibition halls rented, and number of sellers and buyers.”

OTM 2018 will be held from 23 to 25 January at the Bombay Exhibition & Convention Centre. OTM is organised by Fairfest Media Ltd, also the organisers of TTF and BLTM branded travel shows.