Dusit takes on a dash of colour

BANGKOK, 30 March 2017: Dusit International announced, Wednesday, it has entered into a joint venture with a Japanese hotel company to launch, Dusit Colours, a company that will operate and expand Dusit brands across Japan.

The partnership is with Colours International Co Ltd, operator of the E-Hotel chain in Japan.

As part of the agreement, both companies will  develop a hotel franchise model merging the best of their corporate cultures.

Representatives from Dusit International and Colours International officially signed the joint venture company agreement on Tuesday 28 March 2017 at International House of Japan on Roppongi Road.

Dusit International owns 49% of the company, while Colours International owns the majority 51%.

The joint venture company will explore opportunities in several major Japanese cities, including Kyoto, to site the five-star Dusit Thani brand, while also considering projects under other Dusit hotel brands such as  dusitD2, Dusit Princess, and Dusit Devarana.

Japan is among the top 10 destinations for travellers, worldwide.  Visits grew by an average of 33% per annum between 2011 to 2015, and in 2017 the country recorded its most successful January yet by welcoming almost 2.3 million international visitors.

With Japan preparing to host the Olympics in 2020, Dusit International is confident this upward trend will continue.

Commenting on expansion Dusit International group chief executive officer and director of Dusit Colours, Suphajee Suthumpun said: “In the next three years we aim to broaden our portfolio to have more than 50% of our operations outside of Thailand, and entering key markets such as Japan will be essential to reaching this goal.”