ATTA president fights for second term

BANGKOK, 28 March 2017: Association of Thai Travel Agents will elect its 37th president and committee, 30 March, for a two-year term.

The election will take place at Napalai Ballroom, Dusit Thani Bangkok, 1030 to 1330, this Thursday.

There are two candidates; Charoen Wangananont, who is seeking his second term and challenger, Vichit Prakobgosol. Both have named their teams on the election tickets and have presented their policies in emails sent to members. The voting is likely to be a close call as both candidates command strong support from within the membership, albeit from different segments of the tourism industry.

Charoen Wangananont

The current president Charoen Wangananont, who has served one two-year term (2015 to 2016), and hopes to win a second term leading with the same slogan as last year, albeit named Version 2.

Charoen calls his campaign “Together We Can #2: Step forward together with the New Generation” with a footnote “Big Steps for ATTA”.

His policy will focus on seven elements. They are:

  • ATTA for all markets: Organise activities that will benefit members in all markets.
  • ATTA for new chapters: Continue to work and add new benefits for the association’s members such as increase the association’s welcoming spots to all major airports such as Phuket, Samui, U-Tapao and Krabi.
  • ATTA moves towards Thailand 4.0: Increase training programmes for the association’s members such as marketing, management, finance and taxation, creative innovation, technology and new knowledge to increase the member competency.
  • ATTA for integration: Play representative role to integrate with public and private sectors.
  • ATTA promotes youth: Open opportunities for the new generation to work for  members under specialists and experienced advisors.
  • ATTA protects members: Help to create networking between members, develop tour operators’ network strengths corresponding to tourist bahaviour and adoption of the E-Commerce era
  • ATTA sustainable development goals: Co-create tourism as a tool to develop the country’s economy, society and environment for sustainability
Vichit Prakobgosol

Challenger Vichit Prakobgosol has assembled a strong team mainly from the inbound tour segment and at present is the sole challenger facing the incumbent president Charoen.

He is currently CCT Express Co Ltd managing director and honorary president of Thai-Chinese Tourism Alliance Association. He is also the TCTA’s founder and a former president and vice president of ATTA who completed two full terms. He has positive track record leading ATTA in the past and the confidence of inbound tour companies,

His campaign slogan is “Forward Together Team”

His team policies focusing on five key elements:

  • Increase revenue: Increase revenue through a marketing strategy  that assists  association members to attract more tourists such as organising roadshows overseas, opening new tourism routes, promoting local products internationally, orgainising mega fam trips and pre-post mega event trips, smart marketing and supporting online marketing.
  • Control expenditure: Manage budget transparently and efficiently; seek public and private support for organising activities; plan expenses corresponding to receipts; and adopt a transparent and verifiable budget.
  • Build skills: Increase human resources potential through digital marketing training courses and language programmes; tighten skills in management; brainstorm between National Research Council of Thailand academics and ATTA professionals.
  • Improve information system: Use technology to reduce the working process and increase the association’s potential; and develop mobile application services for the members to access easily.
  • Create public and private networking: Support, present ideas and operate a policy with related tourism public and private sectors at both central and regional levels; organise seminars with Tourism Authority of Thailand; work with National Research Council of Thailand and educational institutions for technical cooperation; and join hands with National Science and Technology Development Agency for technology collaboration.