Travel to Japan booms

TOKYO, 24 February 2017: The Japan National Tourism Organisation reports visitors to Japan reached 24.04 million during 2016.

This represents the largest on record since JNTO started to keep statistics in 1964.

Over the last three years, visits have grown 2.4 times.

inside no 7The country targets 40 million international visits by 2020.

Contributing to this significant growth were international conferences and events held in Japan as well as continuous promotional activities to attract tourists from Asia.

Visa-free stays, available to tourists from some Asian countries such as Thailand, helped to increase Japan’s tourist arrivals.

With demand for tourism growing, and as the host country of the Rugby World Cup 2019 and the 2020 Tokyo Olympic and Paralympic Games, Japan is enjoying increasing international attention.