HR the key to Mekong success

BANGKOK, 17 February 2017: The tourism industry must view human capital development and human resource development as “strategic pillars” if the industry is to be a leader adopting responsible and sustainable values, according to Mekong Tourism Coordinating Office executive director, Jens Thraenhart.

“In the Mekong Tourism region we want multiple-bottom-line outcomes,” Mr Thraenhart said. “But they are so much tougher to work towards when the industry’s demand for qualified and committed people far exceeds supply.”

When travel and tourism organisations find it difficult to employ experienced, qualified, or appropriately trained people, service quality is impacted, said Thraenhart.

inside no 6“The HR challenges in the Greater Mekong Subregion (GMS) are no different than in other regions. However, in dynamic fast-growing destinations, such as Cambodia, China, Laos, Myanmar, Thailand and Vietnam, it is especially difficult to recruit sufficiently qualified and committed talent.”

Tourism is a driving force for socio-economic development in the GMS. While Southeast Asia is the fastest growing tourism region in the world, the GMS—Cambodia, China, Lao PDR, Myanmar, Thailand, and Vietnam—is the fastest growing tourism region in Asia. This growth is expected to continue as is the pressure on human capital development.

“At ITB Berlin this year we are keen to showcase some of the good HCD practices in the Mekong Tourism region.”

The Mekong Tourism Coordinating Office (MTCO) in partnership with Destination Human Capital to organise the first ever “mini” Mekong Tourism Forum (MTF) at the annual ITB in Berlin.

MTF@ITB Berlin 2017 will take place Wednesday, 8 March, from 1530 to 1645, in Messe Berlin Hall 4.1. Themed “Prosper with People” and moderated by Asia-Pacific tourism consultant, Peter Semone, the session will explore how the tourism industry in the Greater Mekong Subregion (GMS) is tackling the challenges – and achieving success – in the crucial area of human resource/capital development.