BERLIN, 23 February 2017: One year before its official launch in March 2018, the Berlin Travel Festival invites trade visitors and media to a preview at ITB Berlin.
This innovative festival format, part concept store for end-consumers and part niche trade fair for the industry, will be a new platform to connect, explore and learn, ITB Berlin officials claimed.
The preview will take place, 8 to 11 March, at the fairground’s Marshall-Haus, The highlight of the interactive exhibition will be a stage programme under the motto ’People, Places and Memories’.
“Messe Berlin is a partner and sponsor of the Berlin Travel Festival, a complementary event to Messe Berlin. It is an extension of the Travel & Logistics concept, to which ITB Berlin, ITB Asia and ITB China also belong“, said, Messe Berlin senior vice president of travel & logistics, Martin Buck. “Innovation is at the heart of ITB Berlin. That is why Messe Berlin is always in search of trends that push boundaries.”
“With its unconventional format and targeted approach, Berlin Travel Festival will also act as a kind of incubator, where valuable learning can be adopted for ITB Berlin.”
The first Berlin Travel Festival will debut, 9 to 11 March, 2018, in the Arena, a large industrial complex and event venue in Berlin-Kreuzberg.
The festival’s ‘Experience Floor’ groups destinations by type, such as urban, beach, mountain and jungle. Every section will present a range of gadgets, accommodation types, trends and hotspots.
The festival, which primarily targets consumers, will also provide a stage for musicians, influencers, authors and entrepreneurs.
The Berlin Travel Festival brings together consumers and travel industry trendsetters. The target audiences: a new generation of globetrotting travellers interested in new forms of networking, as well as travel retailers who are ready to innovate. The exhibitors are visionary and creative minds from the travel industry such as specialised travel agencies, hotels, guesthouses, as well as inventors of cool travel gadgets and smart services.
The preview event will be held at the film theatre in the Marshall-Haus during the trade-only days, 8 to 10 March.
Stage presentations will take place twice daily, at 1030 and 1500. For more information visit www.berlintravelfestival.com.