Asians are the travellers to watch

SHANGHAI, 9 February 2017: The 2017 Travelzoo Travel Trends Report released, Wednesday, by global travel deals publisher Travelzoo reveals that, despite a turbulent 2016, Asian tourists plan to travel overseas more and spend more time on in-depth exploration trips to safe destinations in 2017.

According to the trend report, when asked about 2017 travel, 70% of Chinese respondents said they will travel overseas two times, or more, an increase of almost 10% compared to the same period last year.

Nearly 30% of respondents in Hong Kong plan to travel four times, or more, which is an increase of 5% over the same period last year.

inside no 7“Despite the upheavals of 2016, we see an increased level of travel interest from Asian tourists,” said, Travelzoo Asia Pacific president Vivian Hong, “thanks to Asia’s ascendancy in the global economy, consumer confidence in Asia remains strong and it’s reflected in the travel industry.”

“This is especially the case for China. It is witnessing a generation of millennials that is becoming the dominant force in leading the travel wave. Most of them are married and have children. They love to spend more of their disposable income on a sunny beach holiday with their family.”

In the past 12 months, visits by Chinese travellers increased 10% many of them taking two or more holidays. The number of Chinese tourists who are willing to spend more than RMB 14,000 on travel has also increased nearly 10% compared to last year.

11% more respondents would spend more than RMB 600 per night on a hotel this year. The number of Chinese tourists who prefer budget hotels has decreased nearly 5%, while the number of those who prefer high-end global hotel groups almost tripled.

This year, the Travelzoo Travel Trends survey findings show that destinations within the Asia Pacific region are notably more attractive to Asian tourists.

Japan continues to top all other destinations. It is the country Asian travellers most want to visit.

AUSTRALIA-NATURE-TOURISM-SHARKAustralia is also on Asian travellers’ minds. It is one of the top 10 destinations in every Asian country and the second favourite destination for Chinese and Singaporean travellers.

Survey findings showed that for Chinese travellers, Japan and Australia were the top two destinations that they would like to explore in-depth. More than 22% of Chinese respondents who plan to visit Japan are repeat visitors.

“Asian travellers are becoming much more sophisticated,” added Hong, “they used to travel primarily for fast-paced sightseeing and luxury shopping. In the past few years, we saw a rapidly growing number of Asian tourists who prefer a more personal and in-depth travel experience. They value natural explorations and cultural experiences the most when they travel in-depth, for which Australia and Japan are perfect destinations.”

For the first time, none of the western European destinations was named among the top five destinations by all Asian countries. Nearly 65% of Chinese respondents chose “safer” as one of their reasons behind voting for Australia, while 50% chose the same reason as part of why they voted for Japan.

“Concerns about safety from terrorist attacks weigh in heavily on Asian tourists’ travel decision-making,” commented Hong, “nearly 80% of them travel with family so they are very mindful of the security measures. As a result, destinations within the Asia Pacific region, such as Japan and Australia, offer a compelling alternative.”

The Travelzoo annual 2017 Travel Trends Survey was conducted using an online questionnaire completed by 7,683 Travelzoo members in China, Japan, Hong Kong, Taiwan, and Singapore in December 2016.