Kowloon Shangri-La on a mission

BANGKOK, 25 January 2017: Kowloon Shangri-La  embarked on a sales mission in the Thai capital this week to convince Thai travellers to revisit Hong Kong and explore its shopping.

The hotel’s general manager, Ulf Bremer, led the team that entertained Bangkok’s major consumer media for lunch and made sales calls on tour companies and corporate meetings planners.

“We have identified three key outbound markets, Philippines, Indonesia and Thailand, that hold promise for the hotel,” he told TTR Weekly.

inside-no-6He called them emerging markets even though Hong Kong has been a firm favourite with Bangkok’s wealthy for decades mainly for its duty-free shopping and fashion.

However, he said emerging market referred to the next gen and millennials who are rediscovering Hong Kong.

Kowloon Shangri-La market mix is evenly split with China supplying 32% followed by 15%  from the US and then a mix of European and Southeast Asian bookings.

China bookings are 70% leisure and 30% corporate.

The sales focus as far as the Thai market is concerned is shopping and corporate or incentive business.

“Now in its 35th year, the award winning hotel is strong in the events or incentive markets and there is considerably potential to attract more bookings in these segments from Thailand,” he said.

The core element of the shopping package is a partnership with two mega retail conglomerates in the hotel’s proximity – T Galleria by DFS, Hong Kong, TSTE store on Mody Road and Harbour City on Canton Road – Kowloon Shangri-La.

Upon presentation of Kowloon Shangri-La, Hong Kong’s hotel key card or an invitation letter from T-Galleria, guests will receive over 150 shopping and dining offers at Harbour City or a HKD100 gift certificate from T-Galleria.

The shopping promotional offers are valid until 31 March.

For corporate meeting planners, Kowloon Shangri-La, Hong Kong is selling a special MICE package that comes with a gift incentive the person booking a business event.

inside no 6.1Organisers booking a group at the qualifying rate for a meeting are eligible to receive an iPhone 7 (32GB) as an incentive.

To be eligible the booking must be new (not repeat business) for 25 or more rooms for a minimum of two consecutive nights with two days of meetings (half or full day) confirmed by 31 March 2017 for stays until 10 September 2017.

A minimum accommodation spend of HKD150,000 before the 10%  charge is also required.

When the above criteria is met, the event organiser is rewarded with a brand new iPhone 7.

Boasting a track record of MICE business, the hotel has 15 versatile function rooms, including a 5,800-square-feet pillar-free grand ballroom. The function rooms are all installed with the latest audio-visual equipment and can accommodate a boardroom meeting of as small as 10 to a conference of 750 people.

The 688-room Kowloon Shangri-La, Hong Kong, the first Shangri-La property in Hong Kong, is located right at the Mass Transit Railway (MTR) stations, providing access to any part of Hong Kong and the China border.   It overlooks the spectacular Victoria Harbour.

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages 98 hotels under the Shangri-La brand with a room inventory of over 40,000.

The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, Hong Kong, India, Malaysia, Myanmar, Saudi Arabia and Sri Lanka.