India’s travel consumers trust Yatra

NEW DELHI, 27 January 2017: Economic Times, one of India’s leading financial publications has ranked Yatra as the most trusted online travel agency for the second year in a row, ahead of all other OTAs operating in India.

In its annual Brand Equity “Most Trusted Brands Survey – 2016” Yatra ranked the 3rd ‘Most Trusted Online Services Brand’ overall, and was the highest ranked online travel services brand.

Economic Times Brand Equity and the research team at Nielsen surveyed 373 brands. The top brands were included based on their sales, retail and media visibility, as well as market and trade feedback.

inside no 6The survey, conducted by research agency AC Nielsen, is the largest of its kind in India, with a sample of over 7,200 respondents distributed across socio-economic class, age, income and geography.

Yatra Online Inc co-founder & CEO, Dhruv Shringi (“Yatra”), said: “We are honoured to be named the most trusted Online Travel brand in India for the second consecutive year. The recognition reflects Yatra’s strong brand reputation in India and overall consumer confidence in the brand.”

Established in 2006, Yatra recently unveiled a new logo and revamped brand identity that focuses on creating India’s largest marketplace for all travel services.

The company, based in Gurugram, India, provides information, pricing, availability, and a booking facility for domestic and international air travel, domestic and international hotel bookings, holiday packages, buses, trains, in city activities, inter-city and point-to-point cabs, homestays and cruises.

In its role of an accommodation consolidator, Yatra provides real-time bookings for more than 61,000 hotels in India and over 500,000+ hotels around the world.

(Source: Yatra Online Inc).