HK Express flies U-FLY flag

HONG KONG, 10 January 2017: HK Express rolled out is first aircraft sporting the livery and logo of the U-FLY Alliance, that claims to be the world’s first alliance of low-cost carriers.

As one of the founding members, HK Express is the second airline to paint an aircraft in the alliance colours, following West Air.

The HK Express aircraft sporting the alliance colours came into service in Hong Kong 24 December.

inside no 3It marks the start of a consumer-targeted campaign to promote  the alliance of the five member airlines.

They comprise of Seoul’s Eastar Jet, HK Express, Kunming’s Lucky Air, Urumqi Air and Chongqing’s West Air.

Earlier in December HK Express and Seoul-based Eastar Jet launched a pilot route, Seoul-Hong Kong-Chiang Mai, with interline ticketing and a link to a Global Distribution System serving travel agents.

This makes it easier for travellers to book tickets through travel agents, while the agents can provide instant confirmation and ticketing with an online payment facility.

The two airlines are working closely to develop new interline routes, due to be launched in the first quarter of this year.

“The U-FLY Alliance was founded on the principle of flexible and affordable travel, enabling access to hard-to-reach destinations across Asia,” said HK Express director and CEO, Andrew Cowen, who is also CEO of U-FLY Alliance.

HK Express started a twice weekly service between Hong Kong and Chiang Rai, last November, but the airline has so far not set up a sales office or a channel for consumers, resident in Chiang Rai, to book travel to Hong Kong on the low-cost airline.

There has been no attempt to attract local sales in Thailand, which will become an issue for the airline once the peak season ends in March and demand for travel to Chiang Rai wanes.

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