IHG introduces more boutique brands

SINGAPORE, 21 October 2016: InterContinental Hotels Group outlined plans, Thursday, to strengthen its position in the lifestyle hotel segment in Asia, Middle East & Africa.

IHG will introduce its EVEN Hotels brand to Australia and New Zealand, while expanding its existing Hotel Indigo brand portfolio, and will introduce Kimpton Hotels & Restaurants to the market over time.

IHG chief executive officer Asia, Middle East & Africa, Jan Smits, said: “We identified a key opportunity to accelerate our growth in the lifestyle segment with the introduction of these brands to the region… I believe there is fantastic potential for Kimpton Hotels & Restaurants in the region, EVEN Hotels in Australia and New Zealand as well as building on the already successful introduction of the Hotel Indigo brand in early 2015 in the region.”

inside no 9IHG will now take the EVEN Hotels brand outside the United States for the first time. The deal, signed at this week’s HICAP conference in Hong Kong, involves IHG working with long-term partner Pro-invest to establish a portfolio of EVEN Hotels across Australia and New Zealand in response to growing demand for wellness travel.

Hotel Indigo, the world’s first global boutique hotel brand,was launched in Asia, last year with the opening of Hotel Indigo Bangkok Wireless Road. This year, Hotel Indigo was launched in Singapore with Hotel Indigo Singapore Katong, and in the coming months, Hotel Indigo Bali Seminyak will open in Indonesia.

The Kimpton Hotels & Restaurants boutique brand, established in the US over 35 years ago, was acquired by IHG in 2015.

Smits said: “We recognise that there is strong potential, to develop the Kimpton Hotels & Restaurants in the region across city and resort locations.”

IHG currently operates over 270 hotels across five brands in Asia, Middle East and Africa including InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Hotel Indigo with a further 140 in the development pipeline due to open within the next three to five years.