Gem show seeks record sales


BANGKOK, 9 August 2016: Around 800 exhibitors from 30 countries will trade at Bangkok’s biannual gems and jewellery trade show this September, according to the fair organisers Thailand’s Department of International Trade Promotion.

In 2015, Thailand’s gems and jewellery industry was ranked third in terms of export value, generating nearly USD11 billion (THB371 billion), which represented just over 5% of exports value.

“We expect gem and jewellery exports to grow by 10% in 2016,” DITP director general Malee Choklumlerd was quoted in the department’s trade publication ‘Horizons’.

inside no 7“We aim to see Thailand ranked as one of the top 10 gem and jewellery exporters in the world, and become a major global hub for the industry’s manufacturing and trading by 2020.”

In the gems industry, Thailand’s major export markets include Hong Kong, the US, Germany, Switzerland and the UAE, with a focus on potential super-rich consumers in China, India and the Middle East.

Now in its 58th edition, the biannual Bangkok Gems and Jewelry Fair (BGJF) will be hosted by DITP, 7 to 11 September, at Challenger Hall, IMPACT, Muang Thong Thani, Bangkok.

The fair’s highlights include a concept showcase for potential markets such as: the 60+Exhibition featuring jewellery for the elderly, Gemstlemen jewellery for men, Pet Parade jewellery for pet lovers, and The Moments exhibition that will feature jewellery for special occasions.

The event will also host the Gems Vision 2017 Showcase by Swarovski Gemstones, as well as business matching activities for buyers and sellers worldwide.

“Niche markets will be key for the [industry’s] future growth, and Thailand will focus more on promoting these products, for example, we will have a concept showcase for jewellery charms, which are very popular among consumers in China, Hong Kong and Malaysia,” said Malee.

The 57th Bangkok Gems & Jewellery Fair, held last February, attracted 786 exhibitors, of which 89 were from overseas, as well as 22,140 visitors from 160 countries.

“We expect orders of USD428 million (15 billion baht), and estimate that the number of foreign exhibitors’ booths will be 30% higher than the previous event,” she said. “About 30,000 visitors are expected to come to the fair.”

Horizon Thailand is a fortnightly online newsletter and  the official publication for the Department of International Trade Promotion (DITP), Ministry of Commerce of Thailand.