SINGAPORE, 3 May 2016: Singapore Airlines has embarked on a partnership with Indonesia’s ministry of tourism to boost tourist arrivals to Indonesia.
The promotional partnership was signed, last week, at a National Coordination Tourism Meeting in Jakarta.
Based on the MoU, both parties will finalise details that will be signed at a later date, but it will include promotions in key source markets such as China and India.
Under the three-year partnership, SIA will support the ministry’s tourism campaign “Wonderful Indonesia” that has set out to achieve a target of 20 million annual foreign tourist arrivals by 2019. Joint activities will include advertising and other campaigns to promote travel to Indonesia through the Singapore hub from key source markets, by way of SIA and SilkAir’s services.
Indonesia was the first overseas destination SIA served after it was established. SIA and subsidiary SilkAir today serve 13 cities in the country with more than 150 weekly flights.
“We are excited to be working with the Ministry of Tourism to boost travel to Indonesia,” said Singapore Airlines’ chief executive officer, Goh Choon Phong.
“Air transportation is a critical success factor for tourism in Indonesia. Therefore, to attract as many foreign tourists to visit the country, we have to cooperate with major airlines that have an extensive worldwide network,” said the Minister of Tourism of the Republic of Indonesia, Arief Yahya.