INSPIRE goes west

SINGAPORE, 19 April 2016: Singapore Tourism Board is extending its In Singapore Incentives & Rewards (INSPIRE) programme beyond China and India to corporate meeting and incentive travel groups from Europe and North America.

A partnership with Singapore Airlines and Changi Airport Group, the pilot Western edition of the rewards programme will feature cocktail experiences and thematic business tours alongside attractive group airfares to complement business trips.

The INSPIRE programme for Europe and North America will be launched at IMEX Frankfurt, today 19 April, at the Singapore Pavilion (Booth B380), Messe Frankfurt Hall 8.

inside no 7“The INSPIRE scheme for the Western proffers insights into the cultural, economic and social drivers of our society. Through these activities, business travellers can gain an understanding of the Singapore story, and at the same time enjoy the city’s vibrant leisure and lifestyle offerings afterhours,” said STB executive director, Europe, Chang Chee Pey.

According to the Global Business Travel Association, business travel spend in Western Europe is set to increase. The top five markets – Germany, the United Kingdom, France, Spain and Italy – are forecasted to see a 3.1% to 5.5% growth in international outbound travel in this year.* The United States is also expected to see an increase of 1.9% to 2.3% in international outbound travel.*

inside no 7.1In addition, companies are planning to increase their corporate travel budgets in 2016. This positive outlook was one of the key highlights of the 2015 Society for Incentive Travel Excellence (SITE) Index Benchmark Study, which found that participants increasingly preferred more personalised experiences that were indigenous to travel destinations3.

To reach out to corporate meeting and incentive travel groups from Europe and North America, STB and its partners are introducing an INSPIRE package that supplements business trips with attractive group airfares on Singapore Airlines, along with cocktail experiences at iconic venues or thematic business tours around Singapore.

Said Changi Airport Group’s senior vice president, market development, Lim Ching Kiat: “This collaboration with Singapore Tourism Board and Singapore Airlines is part of CAG’s strategy to encourage business travel from Europe and North America, for Singapore to serve as a business hub for Asia. Linked to 20 major cities in Europe and North America, with over 150 weekly services, Changi Airport’s connectivity to Europe and North America will help to facilitate the growth of this new segment.”

inside no 7.2To kick-start their Singapore experience, corporate meeting and incentive travel groups can tap group airfares and other in-flight benefits on Singapore Airlines when travelling to Singapore and beyond, from points in Europe and North America served by the Singapore Airlines network. In addition, groups will receive complimentary air tickets for every SGD50,000 (or EUR32,700 / USD37,000) spent; for those travelling from Europe, the national carrier is also offering additional baggage allowance and exclusive side-trip fares from Singapore to destinations in Southeast Asia, Australia and New Zealand (from EUR 150 all-in).

*GBTA BTITM Outlook – Western Europe 2015 H2 report released 9 November, 2015:

*GBTA BTITM Outlook – United States 2015 Q4 report released on 12 January, 2016: