India’s Yatra buys out ATB

July 27, 2017 by  
Filed under News, South Asia, Tour Companies

GURGAON, INDIA, 27 July 2017: Yatra Online has entered into a definitive agreement, through its subsidiary, Yatra Online Private Limited to acquire Air Travel Bureau Ltd.

The Boards of Directors of both companies have approved the transaction according to the announcement last Tuesday.

ATB is India’s largest independent corporate travel services provider with gross bookings of INR15 billion mainly through 400 large and medium sized businesses across India. Read more

India’s travel consumers trust Yatra

January 27, 2017 by  
Filed under News, South Asia, Technology

NEW DELHI, 27 January 2017: Economic Times, one of India’s leading financial publications has ranked Yatra as the most trusted online travel agency for the second year in a row, ahead of all other OTAs operating in India.

In its annual Brand Equity “Most Trusted Brands Survey – 2016” Yatra ranked the 3rd ‘Most Trusted Online Services Brand’ overall, and was the highest ranked online travel services brand.

Economic Times Brand Equity and the research team at Nielsen surveyed 373 brands. The top brands were included based on their sales, retail and media visibility, as well as market and trade feedback. Read more