Best Western relaunches website

November 11, 2016 by  
Filed under Hospitality, News, Technology

PHOENIX, 11 November 2016: Best Western Hotels & Resorts announced the launch, Wednesday of an all-new website BestWestern.com.

The company’s latest endeavour streamlines customer interaction across all digital channels.

The reimagined site incorporates highly visual, interactive elements and responsively adapts to the screen size of the device a customer is using – whether that be a smartphone, tablet, laptop or desktop PC. Read more

Vietnam to focus on e-marketing

April 29, 2016 by  
Filed under News, Vietnam

HANOI, 29 April 2016: Vietnam National Administration of Tourism has a budget to spend USD44,800 on e-marketing to increase Vietnam’s competitiveness in tourism.

Vietnam Investment Review quoted VNAT’s vice chairman, Ha Van Sieu, saying that e-marketing was an important tool to reach national tourism targets.

“In recent years, the application of digital technology, especially e-marketing, has made a positive impact on tourism.” Read more

Expedia splashes cash for rival

January 26, 2015 by  
Filed under News, Technology

NEW YORK, 26 January 2015: Expedia said Friday it is buying rival Travelocity in a USD280 million deal merging two of the largest online travel operators.

The all-cash deal calls for Expedia to acquire its rival from travel software firm Sabre Corp and follows a 2013 agreement in which Expedia powered the tech platform for Travelocity’s US and Canadian websites.

“Travelocity is one of the most recognised travel brands in North America, offering thousands of travel destinations to more than 20 million travellers per month,” said Expedia president and chief executive Dara Khosrowshahi.

Read more