CHIANG RAI, THAILAND, 3 July 2012: Knowledge Media Group Thailand has announced the launch of a new business unit called “China Hotel Marketing” (CHM), offering China marketing services to small independently owned boutique hotels in the Greater Mekong Sub-region (GMS).
The initiative will also include offering services to SME hotels and resorts in ASEAN countries that lack professional promotion and marketing resources.
Services offered according to the group’s announcement include “positioning and branding, engineering creative strategic sales and marketing plans, marketing research, performing and fulfilling the professional role of public relations, marketing and communications.”
BANGKOK, 5 March 2012: Tourism Council of Thailand and the Office of Small and Medium Enterprises Promotion will support tourism clusters to develop more souvenirs.
Started in January, the project will run until this June and involves stakeholders from both the private and public sectors. They meet to brainstorm ideas and sketch designs for handicrafts that can help villages build revenue from tourism. The experts will meet six times to cover nine provincial clusters.
OSMEP deputy director-general, Wimonkan Kosumas said: “The objective is to develop prototypes of souvenirs that reflect local culture and identity. It should boost tourism revenue for local SMEs.” Read more