ASEAN outlines tourism objectives

PATTAYA, 15 October 2010 — ASEAN tourism officials agreed Wednesday to expand promotions of ASEAN as a single destination and to introduce measures to improve training and service standards through the ASEAN Tourism Centre.

They also agreed to adapt and improve the ASEAN Tourism Strategic Plan 2010 to 2015; development of standards; personnel training; set up ASEAN Tourism Centre and drive more visits to the community’s tourism website www.asean-tourism.org.

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Pattaya sets out its stall

PATTAYA, 27 September 2010 – Pattaya will have around Bt20 million to spend on promotions in 2011, Tourism Authority of Thailand Pattaya office director, Niti Kongkrut, reported last week.

The Bt20 million has been sourced from the Chon Buri provincial administrative Organisation and Pattaya Municipality and will be used to support 12 activities.

“Our bottom line objective is to create new markets for Pattaya and support existing markets.” said Mr Nitti. “Turkey and Iran are now emerging markets as well as Indonesia and Vietnam,” he noted.

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Chinese market needs more seats

Chinese tour operators say their plans for recovery are being stymied by a lack of airline seat capacity to Thailand.

The bright spot in their assessment, however,  touched on additional seat capacity on routes to Phuket, which has helped the island improve market share.

In order to attract more Chinese, they asked the Thai government to allow multiple visit visas, while adding Chinese signs and Chinese-speaking staff at airports and tourist places to make tourism more user friendly for Chinese travellers with limited English skills.

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Seminar for SME hotels marketing

Hotel SMEs are invited to join a seminar on how to use new e-marketing strategies.

The Integrated Human Development Centre, together with the Thailand Management Association, Foundation for International Human Resource Development and the E-Learning Association of Thailand, are hosting a seminar for hotel SMEs.

“Delve into the New Marketing Strategies for Hotel SMEs” will run from 18 to 19 July at the Asia Airport Hotel, Rangsit, Bangkok.

It aims to help small hotels to integrate their IT management with tourism business management. Read more