TAT’s new shades of marketing

December 20, 2017 by  
Filed under News, Thailand

PARIS, 20 December 2017: : The Tourism Authority of Thailand has recently introduced its new tourism marketing concept ‘Open to the New Shades’  to the French market.

The  concept will reflect TAT’s three new marketing directions for 2018, that focus on new markets, new segmentations and new products.

It will be customised to accommodate every single target segment and market; such as, luxury, weddings and honeymoons, female travellers, families and Gen Y. Read more

Northeast India eyes ASEAN travel markets

December 8, 2017 by  
Filed under News, South Asia

GUWAHATI, Assam India, 8 December 2017: More flights, an aggressive campaign to double northeast India’s tourist arrivals in five years were key elements in the game plan outlined by Secretary of Tourism, Government of India, Rashmi Verma, during a three-day travel mart hosted in Guwahati, Assam.

Details of the northeast strategy and campaign were presented by the Secretary of Tourism, during the travel mart briefing, attended by media and international buyers from 29 countries, earlier this week.

Over 160,000 foreign and 7.7 million domestic tourists visited Assam and other northeast states during 2016, registering a 5.2% increase over previous year. Read more

Frozen Lime adds sales zest

October 31, 2017 by  
Filed under Hospitality, News, Singapore

SINGAPORE, 31 October  2017: Frozen Lime a hotel support company specialising in marketing and revenue distribution announced during ITB Asia, last week, its intention to offer outsourced services to hotels across Asia.

Company CEO and Co- Founder, Jagdish Sandhu, said she was now offering revenue, distribution, sales and marketing services to hotels across Asia a year after the company was established.

Working with regional hotel clients, Frozen Lime Asia helps to evaluate market demand and optimize revenues, build awareness, generate demand with marketing campaigns and drive sales. Read more

Tourism sidesteps Rohingya crisis

September 21, 2017 by  
Filed under Travel Logs

YANGON, 21 September 2017: Myanmar Tourism Marketing has made repeated impassioned pleas for tourists to continue visiting the country.

Nothing wrong with that, MTM is the official body that promotes the country’s tourism on behalf of its stakeholders.

Membership is made up of a multitude of travel firms, hotels and airlines and the government’s Ministry of Hotels and Tourism has a strong say in MTM directives. Read more

TAT outlines marketing plan

July 20, 2017 by  
Filed under News, Thailand

BANGKOK, 20 July 2017: Tourism Authority of Thailand has outlined its marketing plan 2018 to heighten Thailand as a preferred destination.

Speaking at the TAT Action Plan for 2018 meeting on Monday, TAT governor, Yuthasak Supasorn, said TAT’s marketing plan 2018 has been designed to generate revenue and increase visitor arrivals, promote new ideas and follow the development agenda of Thailand 4.0.

Strategies are in line with the 12th National Economic and Social Development Plan and the 2nd National Tourism Development Plan. Read more

Tourist tax to fund Myanmar’s promotions

May 16, 2017 by  
Filed under Myanmar, News

YANGON, 16 May 2017: Myanmar Tourism Federation says the country will soon impose a tourist tax on visitors to fund the country’s tourism promotional activities.

Myanmar Times quoted the federation’s chairman, U Yan Win, saying the scheme was decided by the tourism development committee during a meeting with Ministry of Hotels and Tourism late last month.

“The committee decided that tourists, even visitors travelling on a business visa, would have to pay USD1 each per night when they stay at hotels or guest houses.” Read more

Cambodia unwraps tourism marketing council

April 5, 2017 by  
Filed under Cambodia, News

PHNOM PENH, 5 April 2017: Cambodia’s Ministry of Tourism aims to establish a marketing and advertising council, this month, to build tourism competitiveness and extend awareness.

Agence Kampuchea Presse quoted Tourism Minister Thong Khon saying the ministry would establish a so-called marketing and advertisement council to leverage the country’s potential to promote its tourism industry more effectively.

“The council will play a crucial role to engage with the private sector in marketing and advertising to gain more exposure for Cambodia’s tourism,” he said. Read more

Sarawak bags marketing award

March 29, 2017 by  
Filed under Malaysia, Your Stories

KUCHING, 29 March 2017: The Hospitality Sales & Marketing Association International (HSMAI) has honoured Sarawak Tourism with a Silver Adrian Award for travel marketing excellence in public relations.

The Adrian Awards claim to be the “largest and most prestigious global travel marketing competition”.

Sarawak Tourism, which promotes and markets Sarawak as a globally recognised destination for culture, adventure and nature visitation, won the 2016 Adrian Award for its public relations work for the Rainforest World Music Festival. Read more

GNTB steps up ASEAN sales

December 13, 2016 by  
Filed under ASEAN, News

FRANKFURT, 13 December 2016: German National Tourist Board will increase its marketing activities in Southeast Asia focusing on the key markets of Singapore, Indonesia, Malaysia and Thailand.

This is the first time the national tourist office has identified the four markets for a focused sales campaign.

In the past, promotions in Southeast Asia were led by state agencies such as Munich’s tourist office and private company, or corporations such as airlines and Deutsche Bahn, the German rail system. Read more

China crackdown curtails Crown

October 18, 2016 by  
Filed under News, North Asia

SYDNEY, 18 October 2016: Shares in billionaire James Packer’s Crown Resorts plunged Monday after 18 sales and marketing staff were detained in China, including an executive in charge of luring high-rollers to Australia.

The gaming company’s stock fell 13.9% to close in Sydney at AUD11.15.

It followed news that three Australians were among those hauled in for questioning by Chinese authorities on Thursday and Friday, last week, with the company unable to contact them. Read more

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