Create a stand out point
June 7, 2012 by TTRweekly Staff
Filed under News, Thailand
BANGKOK, 7 June 2012: Thailand’s travel industry has to learn to customise the traveller’s experience and create a “stand out” point to build the Thailand brand.
These were the core recommendations to come out of a Customise Your Experience seminar hosted at Thailand Travel Mart Plus 2012 at IMPACT Muang Thong Thani, Wednesday.
Hosted by the Tourism Authority of Thailand, on the sidelines of TTM+ 2012, professional business coach Bill Sanderson waded into the branding issues and how the travel industry needs to meet challenges ahead and build brand.
Back to Fiji Airways
SUVA, 16 May 2012: Air Pacific will change its name to Fiji Airways next year to capitalise on the Pacific island nation’s positive global brand, Attorney General Aiyaz Sayed-Khaiyum said Tuesday.
Sayed-Khaiyum said the national airline, which posted a loss of Fj$3.6 million (US$2.0 million) in the 12 months to March 2011, would complete the rebranding by the end of next year.
“The Fijian brand conjures up different images,” he said in a statement.
