BANGKOK, 7 June 2012: Thailand’s travel industry has to learn to customise the traveller’s experience and create a “stand out” point to build the Thailand brand.
These were the core recommendations to come out of a Customise Your Experience seminar hosted at Thailand Travel Mart Plus 2012 at IMPACT Muang Thong Thani, Wednesday.
Hosted by the Tourism Authority of Thailand, on the sidelines of TTM+ 2012, professional business coach Bill Sanderson waded into the branding issues and how the travel industry needs to meet challenges ahead and build brand.
SUVA, 16 May 2012: Air Pacific will change its name to Fiji Airways next year to capitalise on the Pacific island nation’s positive global brand, Attorney General Aiyaz Sayed-Khaiyum said Tuesday.
Sayed-Khaiyum said the national airline, which posted a loss of Fj$3.6 million (US$2.0 million) in the 12 months to March 2011, would complete the rebranding by the end of next year.
“The Fijian brand conjures up different images,” he said in a statement.