BANGKOK, 11 June 2015: The 14th Thailand Travel Mart Plus, earlier this month, delivered high levels of satisfaction according to an evaluation by Acorn Marketing and Research Consultants, behalf of the Tourism Authority of Thailand.
The entire TTM programme covered three days ending 5 June. Business and networking sessions at the mart were held on two days 4 and 5 June.
The event underscored the message of “2015 Discover Thainess” brand campaign, while it establishes a platform for small and medium-sized enterprises to promote their products to an international audience of hosted buyers.
BANGKOK, 8 June 2015: Sellers generally were supportive of the Thailand Travel Mart Plus 2015, saying it was a useful channel to build business and network, but the criticism of buyers and the timing of the event remain critical issues to resolve.
Ravindra Beach Resort & Spa Marketing & PR manager, Filipina Suwansaenee, reflected a common thread in the evaluation saying buyer selection could be improved.
“We know TAT is doing a good job, but the buyer invitations need to be constantly re-evaluated. The timing is also a critical factor. June is just about the earliest time to discuss business with buyers from Australia and the US, but it far too late for Europe.”
BANGKOK, 8 June 2015: Myanmar’s priority is to tap high value tourism according to a Myanmar Tourism Marketing report during a briefing at the Thailand Travel Mart Plus 2015 late last week.
The organisation’s marketing manager, Tin New Wynt, said tourism was earlier identified as one of the top five priority sectors in Myanmar to boost the economy.
“Our tourism growth will not be based on “profitless volume” instead Myanmar will seek visitors who appreciate a cultural experience, stay longer and spend more in the country.”
BANGKOK, 5 June 2015: Tourism Authority of Thailand is confident that tourism will set new records this year making it possible to hit 28 million tourists and USD42 milion or THB1.14 trillion, up from 24.7 million in 2014.
TAT acting governor, Juthaporn Rerngronasa, was commenting on the state of tourism on the opening day of the TTM B2B show that is now in is 14th consecutive year.
“The event has been buoyed by a remarkable revival in visitor arrivals, proving the success of the intensive recovery campaigns mounted after the political unrest of 2014 as well as the high-profile “2015 Discover Thainess” global marketing campaign that is now under way.”
BANGKOK, 5 June 2015: Exhibitors attending Thailand’s largest B2B travel trade enjoyed a busy opening day with scheduled appointments with invited overseas buyers.
This year’s show welcomed 362 buyers from 50 countries and while not a record for the 14-year-old trade show it did reflect the positive atmosphere marked by a strong rebound in visitor arrivals in the first half of 2015 and an upbeat outlook for the second half.
Designed primarily to help Thailand’s small and medium-sized enterprises gain valuable networking opportunities, the Thailand Travel Mart Plus (TTM+) 2015 was attended by 374 sellers from Thailand, Lao PDR., Cambodia China, Vietnam and Myanmar. Of these 167 (46.13%) were first-time exhibitors. There were 195 (53.87%) hosted buyers who have attended previous shows.
BANGKOK, 5 June 2015: Mekong Tourism Coordinating Office executive director, Jens Thraenhart, made a last-minute bid to drum up support for the upcoming Mekong Tourism Forum 2015 at Thailand Travel Mart Plus 2015 on Thursday.
MTF 2015 will take place 15 to 19 June in Danang, Vietnam, under the theme of Unlocking the Potential of the GMS via Innovative Partnerships.
The forum is the annual tourism gathering for the six nations of the Greater Mekong Sub-region (Cambodia, Laos, Thailand, Myanmar, Vietnam, and China’s Yunnan and Guangxi provinces).
BANGKOK, 5 June 2015: A new tourism marketing strategy and action plan for the Greater Mekong Sub-region (GMS) will be officially launched at the upcoming Mekong Tourism Forum in Danang, Vietnam during 15 to 19 June.
Mekong Tourism Coordinating Office executive director, Jens Thraenhart, reported at the TTM, Thursday, that the 2015 to 2020 strategy would help to increase tourism arrivals and boost the region’s competitiveness.
It is a rewrite of an earlier plan that covered five years up to 2014.
BANGKOK, 4 June 2015: Bangkok Hospital Phuket promotes 10 specialty care centres at the Thailand Travel Mart Plus over the next two days in the hope that travel buyers will make referrals.
The hospital’s business development specialist, Boontarika Kongpunya, told TTR Weekly that centres include: Colorectal Disease Institute and Advanced Cardiac Imaging Centre; Tertiary Care Centres for Bones and Joints; Institute of Cosmetic Surgery; Dental Centre; and an Oncology Centre.
There are three more centres for the modern medical care: Phuket Fertility Centre: Eye Centre (Bright View Centre): and Neurology Centre.
BANGKOK, 3 June 2015: Vana Nava Hua Hin sales and marketing director, Usa Boonchalakulkosol, says promoting the company’s water theme park at TTM is the main sales priority.
Vana Nava Hua Hin attended the TTM last year ahead of the opening of the water theme park that was introduced to the domestic travel market last December.
“Our main clientele are Thais… more than 70%, but we hope to build visits from overseas tourists, too, especially families from Asia. TTM will also help us reach the MICE market in Asia that can use our theme park to host specialised corporate events and team building.”
BANGKOK, 3 June 2015: Royal Cliff Hotels Group will introduce the newest upgrades that have refreshed Pattaya’s leading resort, the group’s PR and marketing communications manager, Maria Gequillana, reports.
Royal Cliff has been exhibiting at TTM since the first show and was host of a TTM show when it first opened PEACH, Pattaya’s first and largest exhibition centre. This year the group will promote its remake of signature products.
“We would like to promote the newly renovated Royal Cliff Grand Hotel and its refurbished restaurants such as the Chrysanthemum- Dynasty Chinese Cuisine, Rossini- The Godfather’s Favourite, Cigar lounge, Larn Thong – Authentic Thai Traditions and Chamu- Japanese Corner.”