Thailand pursues quality tourism in Europe at ITB 2016

March 10, 2016 by  
Filed under TAT

Berlin, 10 March 2016 – Europe remains the key market to raise Thailand’s quality tourism benchmark. The importance of Europe, noting that 65% of European visitors makes repeat visits to the country, an outstanding record that underscores Thailand enviable status as a top leisure travel destination.

Thailand’s Minister of Tourism and Sports, H.E. Kobkarn Wattanavrangkul said, “Thailand’s focus now is on enhancing the image of Thailand to be a “Quality Leisure Destination through Thainess.” At the same time, we need to ensure a balance between tourism growth and its social and environmental impact.”

Tourism Authority of Thailand’s governor Yuthasak Supasorn said, “Recently, MasterCard Asia Pacific Destinations Index 2015, ranked Bangkok the top destination in the Asia-Pacific region for international overnight stays and visitor expenditure.  Phuket and Pattaya also ranked in the top 10 destinations in the same index.” Read more

Orchid lovers meet in Thailand

March 3, 2016 by  
Filed under TAT

Bangkok, 3 March, 2016 – More than 45,000 orchid enthusiasts are expected to travel to Thailand to the 12thAsia-Pacific Orchid Conference (APOC12) billed as a mega orchid event during 19 to 27 March, 2016, at the IMPACT Exhibition and Convention Centre.

The Conference is held every three years with the event drawing top-level orchid growers, researchers and associations from around the Asia-Pacific region. The 11th event was hosted in Okinawa, Japan in 2013, and Thailand previously hosted the 4th event in Chiang Mai in 1992.

Hosted by the Ministry of Agriculture and Cooperatives, the Conference will underscore Thailand’s high calibre in the business of orchid production. The Horticulture Research Institute, Department of Agriculture will also provide information and exhibitions on orchid breeding and the global orchid economy on the sidelines of the Conference agenda. Read more

Call to connect ASEAN destinations

March 1, 2016 by  
Filed under TAT

Bangkok, 1 March, 2016 – The Governor of the Tourism Authority of Thailand (TAT) identifies a connectivity challenge to open Thailand to adventure travel enthusiasts. Airline connectivity in ASEAN is a key factor to balance Thailand’s tourism and open the country to more adventure travelers.

Mr. Yuthasak Supasorn, TAT’s Governor, made the observations at the recent Pacific Asia Travel Association Sustainable Tourism Conference and Adventure Travel Mart held in Chiang Rai. He called for a decisive shift to quality tourism, by upgrading tourist destinations and encouraging travellers to explore secondary destinations.

Fielding the question of airline connectivity, he said TAT and the Airports of Thailand were working hand-in-hand to improve connectivity to other cities in ASEAN. “For example, the challenge is how to connect Bagan and Mandalay in Myanmar and Luang Prabang in Lao PDR. to Chiang Rai, a destination that has cultural and heritage links and shares borders with both countries.” Read more

TAT recognises outstanding individuals who illustrated Thainess in action

February 5, 2016 by  
Filed under TAT

Bangkok, 5 February, 2016 – Thailand’s tourism authorities recognised individuals at a ceremony, at the Ministry of Tourism and Sports, for good deeds that supported the country’s tourism image.

Minister of Tourism and Sports, H.E. Kobkarn Wattanavrangkul and Governor of the Tourism Authority of Thailand (TAT), Dr. Yuthasak Supasorn, presented awards and blazers to five Thais and one foreigner.

“They are fine examples of the spirit of Thainess, as they went the extra mile to assist and show kindness to those in need,” the Minster commented. Read more

Golden Triangle province of Chiang Rai to host PATA Adventure Travel Conference and Mart

February 1, 2016 by  
Filed under TAT

Bangkok, 1 February, 2016 – Chiang Rai will host the Pacific Asia Travel Association’s Adventure Travel and Responsible Tourism Conference and Mart (AT&RTCM) 2016, 17 to 19 February, the first Asia-Pacific travel conference to be held in this Far North tourist destination.

The Tourism Authority of Thailand (TAT) is supporting the landmark event to illustrate the readiness of secondary destinations to welcome international tourism.

Previously held in Nepal and Bhutan, this year’s AT&RTCM will position Chiang Rai as an emerging destination for both soft adventure and community-based tourism. Read more

Thailand’s popularity across Asia drives tourism boom

January 28, 2016 by  
Filed under TAT

BANGKOK, 28 January 2016: Powered by a surge in Asian tourists, Thailand’s visitor arrivals in 2015 hit an all-time record of 29.88 million (+20.44%) and generated around 1.44 trillion Baht, up 23.39% over 2014 in Thai tourism revenue.

The Tourism Authority of Thailand Governor, Dr. Yuthasak Supasorn, said “It was another remarkable year in 2015. The performance endorses the scope and effectiveness of the 2015 Discover Thainess campaign and its success in restoring travel confidence.”

The latest data released by the Ministry of Tourism and Sports, earlier this week, indicated 21,275,750 visitors, or a 71.20% market share, were sourced in Asia, which generated about 821 billion Baht in revenue. Read more

TAT takes bold steps to build quality

January 22, 2016 by  
Filed under TAT

Manila, 22 January, 2016 – Thailand announced at the ASEAN Tourism Forum (ATF) that it will pursue an aspiring target to grow tourism revenue to 2.41 trillion Baht (66.5 billion US dollars), extend travel connectivity to neighbouring countries and take its high flying travel show, the Thailand Travel Mart Plus 2016 (TTM+ 2016), to North Thailand for the first time.

Addressing the media attending the ATF, Friday, Tourism Authority of Thailand (TAT) Governor, Dr. Yuthasak Supasorn, outlined a determined strategy to expand tourism revenue, while promoting travel options that combine Thailand’s top destinations with travel opportunities in neighbouring countries. Read more

Thailand drills down to drive domestic travel

January 12, 2016 by  
Filed under TAT

Bangkok, 12 January 2016, Thailand will boost domestic tourism as part of its objectives to achieve sustainability in tourism, H.E. Deputy Prime Minister, Somkid Jatusripitak, told a press briefing Monday, along with top officials from the Ministry of Tourism and Sports and Tourism Authority of Thailand (TAT), as well as public and private sectors that involve in the tourism industry.

The core discussions touched on how to launch corrective measures and promotional campaigns through cooperation with related organisations, the private sector and airlines to boost the country’s tourism this year. The Deputy Prime Minister concluded that to achieve tourism competitiveness and a sustainable market share, Thailand should place strong emphasis on domestic travel. Read more

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