Pagoda seeks World Heritage status

NAKHON SI THAMMARAT, 16 September 2016: Thailand’s tourism officials are  confident Phra Mahathat Woramahawiharn Temple in Nakhon Si Thammarat province will one day soon gain UNESCO World Heritage listing.

The country’s Ministry of Culture preparing documents to complete the process that will ultimately include the Buddhist temple on the list for UNESCO World Heritage consideration.

Currently, the ministry is compiling English language documents and if they are completed in time the process will move to the next stage, which includes officially filing the temple on a list for consideration at the next UNESCO annual general meeting in 2017. Read more

TAT: Drive to add family travel attractions

July 29, 2016 by  
Filed under News, TAT

PATTAYA, 29 July 2016: A 40-km cycle route around Pattaya to the resort’s Big Buddha hill will be promoted as a distinctive travel experience in the Tourism Authority of Thailand’s promotional activities for the east coast resort.

Tourism Authority of Thailand Pattaya office director, Suladda Sarutilavan, said the agency would focus considerable efforts on marketing Pattaya to the Thai domestic travel market and introducing a new 40-km bike route would be a crucial element in the campaign.

For international visitors the replantation of mangrove trees in the Siricharoenwat Forest Project was cited as a strong selling point. Read more

Bangkok’s iconic Grand Palace makes World’s 50 Most Visited Tourist Attractions list

June 21, 2016 by  
Filed under TAT

Bangkok, 20 June, 2016 : Bangkok’s Grand Palace outpaces the Eiffel Tower, Egypt’s Great Pyramids and Rome’s Colosseum to make the list of the World’s 50 Most Visited Tourist Attractions, according to leading travel magazine, Travel+Leisure.

Based on the gate count, Bangkok’s Grand Palace draws 8 million visitors a year making it the eighth most visited attraction in Asia and 40th in the magazine’s world’s top 50 list.

“A listing among the World’s 50 Most Visited Tourist Attractions illustrates how Bangkok’s iconic Grand Palace continues to inspire and appeal to international visitors,” said Tourism Authority of Thailand’s Governor, Yuthasak Supasorn. Read more

Thailand Travel Mart 2016 celebrates hugely successful Chiang Mai debut

June 10, 2016 by  
Filed under TAT

Chiang Mai, 10 June, 2016 : The Thailand Travel Mart 2016 Plus Amazing Gateway to the Greater Mekong Sub-region (TTM+ 2016), which ends today (10 June 2016) has been a resounding success with over 850 delegates from over 55 countries doing great business while networking and enjoying cultural performances and colour that showcased the history and art of Lanna and ASEAN. 

After having been held for 14 consecutive years in Bangkok, TTM+ moved north to Chiang Mai in 2016 and was staged at the impressive Chiang Mai International Exhibition and Convention Centre (CMECC). The move shows how Thailand’s northern region is becoming vital to tourism by acting as a gateway to other ASEAN nations, such as, Cambodia, Lao PDR., Myanmar and Vietnam.  

The hundreds of representatives from Thailand’s hotel, hospitality, spa and travel industry were joined by H.E. Kobkarn Wattanavrangkul, Thailand’s Minister of Tourism and Sports, Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), as well as senior tourism executives of Greater Mekong Sub-Regiona (Cambodia, Lao PDR., Myanmar, Vietnam and Thailand – or CLMVT). They were all on hand to answer visitors’ questions and to revel in the lively cultural atmosphere.  Read more

TAT mega fam trip to explore Eastern Thailand and Cambodia

May 15, 2016 by  
Filed under TAT

Bangkok, 15 May 2016 -Top media from Europe and the Middle East are currently embarking on over a week-long mega joint familiarisation trip that combines travel opportunities in Thailand and Cambodia.

The Tourism Authority of Thailand (TAT) together with Ministry of Tourism, Cambodia and Bangkok Airways are hosting the fam trip, which takes place from 15 – 23 May, 2016, as part of a wider ASEAN Economic Community (AEC) connectivity initiative and to highlight secondary destinations in Eastern Thailand that can be combined with trips to neighbouring Cambodia.

ASEAN officially launched the AEC last December and one of the objectives is to facilitate cross-border travel within the community. Read more

Thailand’s romantic travel makes gains

May 12, 2016 by  
Filed under TAT

Bangkok, 12 May, 2016 – The Tourism Authority of Thailand (TAT) organised the “Amazing Thailand Romance Trade Meets” in Bangkok on 11 May, 2016, at the Avani Riverside Bangkok Hotel. The second event will be hosted tomorrow (13 May, 2016) at the Sofitel Krabi Phokeethra Golf and Spa Resort in Krabi, as part of the hosted familiarisation trips for 72 foreign travel experts and wedding planners.

TAT’s offices in 13 locations, worldwide, invited travel firms that have demonstrated a strong track record selling weddings and honeymoons in major source markets, including; the United States, Canada, Brazil, Argentina, Chile, France, the UAE, Australia, China, Hong Kong, Taiwan, Japan, South Korea, Malaysia and Indonesia.

They joined networking and business sessions with 62 local sellers at the Bangkok event, who represent hotels, resorts, destination management companies (DMCs) and event planners based in Thailand. At the Krabi event, two days later, they will meet Thai sellers from 50 companies, mainly resorts in South Thailand. Read more

Three Thailand’s islands score strong recognition in the 2016 TripAdvisor Travellers’ Choice Awards for Islands

April 21, 2016 by  
Filed under TAT

Bangkok, 21 April, 2016 – Three Thailand’s popular southern islands scored top spots in the 2016 TripAdvisor Travellers’ Choice™ Awards for Islands.

Phuket gained the second spot in Asia and 8th in the global ranking. The awards identify the top 10 island destinations globally and by region.

Two other Thai islands, Samui and Tao, achieved third and fourth places in the Asia rankings. Read more

Wander women discover Thailand

April 14, 2016 by  
Filed under TAT

A recent TripAdvisor survey confirmed what we had always suspected about travel; Asian women call the shots.

The good news is they have decided Thailand is one of three top destinations they intend to visit this year.

The other two are Japan and Australia.

International Women’s Days was celebrated last March and to mark the occasion TripAdvisor released details of a travel survey that highlighted how Asian women plan their holidays.  It involved 2,800 respondents in seven Asian nations; Singapore, Malaysia, Thailand, India, China, India and Japan.

Unquestionably it showed the powerful role women play in booking and buying travel. The survey indicated that 50% made all the decisions compared to 46% that said they involved their life partners in the process.

But once it was time to pay trips, 83% of the respondents said they contributed financially to their last personal trip; of which 27% said they funded the entire holiday including for their travel companions. Just 32% shared the cost with their spouse or partner.

The payment trending is significant, but so is the fact that women have tipped the scale and are now the majority in many travel segments.

There is much more to women travel than the just holding the credit card that pays for family travel. They travel in their own right. They are business travellers and are a powerful player in the solo travel trend.

Inevitably solo travel crafted tags such as ‘wander woman’ that in turn gave birth to online travel firms that specialise in travel just for women.

The US adventure travel giant, Intrepid Travel, said in a 2014 assessment of the solo female travel market that 63% of 100,000 bookings were women driven.

A booking.com assessment reported by the US Adventure Travel Trade Association claimed more than half of women interviewed said they were “more likely to travel solo now than five years ago.”

The latest TripAdvisor survey points to the same growing importance of the wandering solo female traveller.

Of the Asian respondents, who travelled solo on their last trip, 73% of respondents said it gave them a sense of freedom, 43% said going alone made for a less stressful travel experience and 34% said they liked the challenge of stepping out of their comfort zone.

Women in Japan are the most independent with one in five (20%) reporting they travelled alone on their last trip.

Safety was top-of-mind for Asian solo female travellers with 69% avoiding late-night spots, quiet streets (56%) and wearing expensive items (37%).

The top three destinations Asian female travellers are planning to visit in 2016 are all within the Asia Pacific region; Japan, Thailand and Australia.

Commenting on the sole female travel market, Diethelm Travel Group’s managing director, Lisa Fitzell, who is based in Bangkok, confirmed the company was creating more tours that offer single travel supplements.

“I think the world is getting faster and everything is so instant, so there is a rise in burnout and stress related problems, and people just need time out, traveling by yourself gives you the freedom to find yourself again.”

She points to a rise in wellness travel, health spas in Thailand that appeal to women.

“Females tend to be more comfortable traveling in groups or with other people on their own, hence the rise of more tours with opportunities to share with another single passenger and the wellness retreats allow females to feel safe and meet other people.”

According to a study by Amadeus, a global travel technology group, the number of trips female business travellers make in the Asia-Pacific region will increase 400% by 2030.

That compares with 4.5 million trips made by women from Singapore, South Korea, Japan, India, China, Indonesia and Australia, assessed in the company’s 2012 survey.

Amadeus noted that travel providers needed to focus on serving these new business travellers by addressing safety issues, but they also needed to make adjustments to how they communicate with women.

“Women use different processes than men to make travel decisions, for example greater reliance on peer recommendations or advice,” said Amadeus Asia Pacific vice president corporate & marketing communications, Karun Budhraja. “Responding to this will be critical for travel providers to win over the female traveller.”

Thailand’s preferred spot, as one of three top destinations, Asian female travellers intend to visit in 2016, is based on compelling assets according to the TripAdvisor survey.

The factors guiding their travel intentions were ‘nature’ (65%), ‘good food and restaurants’ (61%) and ‘arts, history and cultural attractions’ (56%).

Beaches and island scored high at 48%, while just 30% of the respondents said shopping was an influencing factor.

Thailand scores high on all elements, having magnificent heritage attractions, beaches and islands that figure on Asia’s top 10 charts and an amazing opportunity to explore street food culture, or seek out gourmet dining.

However, the country’s travel and service providers need to respond to solo travel trending, by creating a positive environment for female travellers reflected in the products and services they offer.

It could lead to the emergence of inbound travel enterprises that specialise exclusively in serving the female travel market. This would raise quality and service relevance, while enhancing Thailand’s position as Asia’s premier destination for the World’s wander women.

Bangkok ranks high in TripAdvisor awards

March 24, 2016 by  
Filed under TAT

Bangkok, 24 March, 2016 – Bangkok figured high on TripAdvisor’s latest Travellers Choice awards coming in at 4th in Asia and 15th in the world. Announced earlier this week, Travellers’ Choice awards for destinations, recognise travellers’ favourite places worldwide.

Ms. Janice Lee Fang, Communications Director of TripAdvisor, Asia Pacific, said, “The Travellers’ Choice Destination Awards are amazing locales that are ranked globally based on traveller feedback and booking interest on TripAdvisor.”

The rankings take into account the quantity and quality of reviews for hotels, restaurants and attractions in destinations worldwide gathered over a year, and taking into account booking trends registered on TripAdvisor. Read more

Thailand wins accolades in Ctrip’s popular tourist destination awards

March 21, 2016 by  
Filed under TAT

Bangkok, 21 March, 2016 – Thailand’s top tourist destinations figured prominently in the latest Ctrip Best Destination Awards scoring impressive rankings across most major award categories.

The rankings and awards were based on the responses of more than 250 million Ctrip users.

Ctrip.com International founded 1999 in Shanghai, China, employs over 30,000 people at branches in major cities in mainland China, Hong Kong, Taiwan, Singapore, Korea and Japan. Read more

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