LONDON, 12 October 2018: AirAsia is working with Google Cloud to integrate machine learning and artificial intelligence into all aspects of its business as part of its transformation into a travel technology company.
AirAsia will work with Google Cloud to solve high-impact business challenges.
Challenges include improving demand forecasting and more targeted marketing and developing loyalty by providing a more personalised experience for passengers.
AirAsia Group CEO Tony Fernandes said: “We are expanding beyond air transport and digitalising our operations and processes to become more efficient.
“Google Cloud enables us to make full use of the data we own, opening up new opportunities and enabling us to build new businesses.”
Airasia.com will expand as a one-stop digital travel platform where customers can book their travel needs from flights, accommodation, tours, and ground transport to entertainment.
Ultimately, it will place further pressure on travel companies by including travel content and other services at the point of sale.
Commenting further, the airline’s founder said: “BigLife, our lifestyle site will be like Kayak, Tripadvisor, Groupon and eBay rolled into one.
“It will incorporate all the digital investments under our digital arm RedBeat Ventures, such as our money app BigPay, our inflight connectivity platform ROKKI, our online marketplace Ourshop and our logistics services RedBox and RedCargo. Both platforms will help drive much more business into AirAsia with the help of data.”
“AirAsia started with G Suite to transform the way its organization works,” said Google Cloud CEO Diane Greene “Now, with our advanced analytics platform and machine learning services, AirAsia will be able to digitize every aspect of its business to better serve their customers.”
AirAsia’s technical team will work with Google Cloud engineers allowing the airline’s technical teams to solve specific business scenarios while gaining a solid foundation in AI with Google Cloud’s state-of-the-art TensorFlow and Cloud Machine Learning Engine.
AirAsia will be able to enrol its technical teams in the same programme Google Cloud uses to train its engineers, allowing the airline to build on its own internal machine learning expertise.