Mekong tourism wins top PATA award

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BANGKOK, 20 September 2018: The Mekong Tourism Coordinating Office won an award for its exemplary work in tourism industry marketing in Asia-Pacific during the Pacific Asia Travel Association’s annual travel mart hosted in Langkawi, Malaysia, last week.

A previous recipient of the PATA Gold award, the Mekong Tourism office was recognised this time for its Mekong Moments, a consumer social media platform promoting travel to the six member countries.

“Mekong Moments is a testament that true collaborative marketing is possible and powerful to inspire people via shared experience to visit destinations,” said MTCO executive director, Jens Thraenhart.

Powered by Enwoke a social commerce management solution owned by Chameleon Strategies (Thailand) Mekong Moments promotes the Greater Mekong Subregion as a single tourism destination.

The Mekong Region comprises of Cambodia, China (Yunnan and Guang Xi provinces) Laos, Myanmar, Thailand and Vietnam.

Working with the public-private partnership framework Destination Mekong, the Mekong Tourism Coordinating Office (MTCO) launched Mekong Moments in 2017 and subsequently successful campaigns such as Mekong Mini Movie Festival  (www.mekongminis.com) that resulted in the MTCO receiving its award for “industry marketing excellence”.

“We thank our member countries and the private sector for embracing this innovative concept and approach,” Thraenhart added. “Mekong Moments is an effective catalyst to drive visitor dispersion and as such drive sustainable tourism development by improving destination management and avoiding over-tourism.”

The MTCO was on the winning shortlist gleaned from over 200 entries from 87 separate organisations and individuals worldwide.

An independent judging committee consisting of 14 senior executives from the travel, tourism and hospitality sectors made the final selection.

MTCO won the prestigious “Golden Citygate Award” for its Mekong Moments’ campaign video at the Internationale Tourismus-Börse (ITB) Berlin in 2017.

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